‘Responsible Plastic’ from Continente awarded

Continente’s 'Responsible Plastic' project today received the “Recognition of Practices in Social Responsibility and Sustainability” award, in the 15th Edition of the Social Responsibility Week, an initiative of the Portuguese Association of Business Ethics (APEE) and the Global Compact Network Portugal.

The commitment to the responsible use of plastic assumed by Continente translates into the anticipation, by 2025, of the ambition defined by the European Union to, in 2030, reduce (or even eliminate when possible) the use of plastic materials of fossil origin, regarding private label products, ensuring that they all have reusable, recyclable or compostable packaging.

To achieve this, there are several initiatives that the brand has already implemented and which currently allow an annual savings of more than 4,200 tonnes of virgin plastic, which can be seen on the digital platform with the same name: plasticoresponsavel.continente.pt. Being aware that the problem of plastics covers the whole of civil society, from companies to private citizens, the website was launched to show what Continente has been doing, but also to raise awareness and involve consumers in more sustainable lifestyles.

Continente’s ' Responsible Plastic' project was distinguished in the category of Sustainable Development Goal 12 (SDG), established by the United Nations until 2030: Sustainable Production and Consumption.

“We need to create a circular ecosystem for plastics. And to do this we need everyone's contribution. On Continente, we remain very committed to promoting a more responsible use of plastic, and awards such as these motivate us even more to continue on this path”, said Pedro Lago, Director of Sustainability Projects and Circular Economy at Sonae MC, during the ceremony.

"2020 - 2030 | The Decade of Sustainability” is the motto of the 2020 Social Responsibility Week, which, for the first time, takes place online, between the 16th and 20th of November. The event calls for redoubled action by society in favour of the fulfilment of the Sustainable Development Goals of the United Nations’ 2030 Agenda and also integrates the awarding ceremony of "Recognition of Practices in Social Responsibility and Sustainability" that is already in its 6th edition.

The Portuguese Association of Business Ethics (APEE) is the Sectorial Standardization Body and the host entity, in Portugal, of the United Nations Global Compact, the largest sustainability initiative in the world.

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