Strategic Pillars

Our strategic guidance is rooted in a concrete definition of the pillars that steer our growth and leadership pathways in the markets we operate whilst pledging value creation for our Stakeholders.


  • Invest in the expansion of our store network, particularly in proximity formats, as well as in its continous modernization and the integration with digital channels (omnichannel proposal)
  • Accelerate the growth of our Iberian partnerships (Wells, Druni and Arenal) with a sustained expansion of the store network and the e-commerce operation


  • Strengthen leadership in critical areas of our value proposition (e.g., private label, fresh products, food solutions), ensuring a broad, democratic and distinctive offer in the eyes of the Costumer
  • Explore new emerging opportunities in the sector, focusing on the evolution of the offering and the expansion of new concepts (e.g., optics and beauty)


  • Strengthen the digital proposition by being a reference in the in-store experience and e-commerce solutions
  • Seize streamlining operation opportunities by using technology, automation, and data analytics


  • Be a reference employer, capable of attracting and promoting talent, with a culture that fosters agility and the entrepreneur spirit
  • Prepare the organization for the future demands, ensuring the upskilling and reskilling of employees


  • Be an example in promoting sustainability in the retail sector, minimizing the environmental and social impact of our activities and our value chain
  • Support customers in their consumption decisions, informing them and democratizing access to a healthier and more sustainable lifestyle

Discover our main achievements.

Awards and Distinctions