Strategic Pillars
Our strategic guidance is rooted in a concrete definition of the pillars that steer our growth and leadership pathways in the markets we operate whilst pledging value creation for our Stakeholders.
ACCELERATED GROWTH
- Invest in the expansion of our store network, particularly in proximity formats, as well as in its continous modernization and the integration with digital channels (omnichannel proposal)
- Accelerate the growth of our Iberian partnerships (Wells, Druni and Arenal) with a sustained expansion of the store network and the e-commerce operation
DISTINCTIVE OFFERING
- Strengthen leadership in critical areas of our value proposition (e.g., private label, fresh products, food solutions), ensuring a broad, democratic and distinctive offer in the eyes of the Costumer
- Explore new emerging opportunities in the sector, focusing on the evolution of the offering and the expansion of new concepts (e.g., optics and beauty)
DIGITAL
- Strengthen the digital proposition by being a reference in the in-store experience and e-commerce solutions
- Seize streamlining operation opportunities by using technology, automation, and data analytics
PEOPLE
- Be a reference employer, capable of attracting and promoting talent, with a culture that fosters agility and the entrepreneur spirit
- Prepare the organization for the future demands, ensuring the upskilling and reskilling of employees
SUSTAINABILITY
- Be an example in promoting sustainability in the retail sector, minimizing the environmental and social impact of our activities and our value chain
- Support customers in their consumption decisions, informing them and democratizing access to a healthier and more sustainable lifestyle