In the 21st century, innovation requires cooperation and co-creation. That's why we drive our efforts to build a diverse and multidisciplinary Open Innovation Network.
This process ensures that:
We are Alert
We are alert to new behavioural patterns of clients
We Explore
We explore, analyse and understand the most promising emerging technologies
We Formulate
We formulate and prioritize hypotheses for possible solutions
We Materialize
We materialize the hypotheses through prototypes, concept validations and “minimum viable products”
We Test
We test these assumptions, getting feedback from target clients, and scale them up
Innovation model with centralizedfacilitation and acceleration
MC’s Innovation Model is composed of two major components: Internal Innovators (the teams and people from the different companies of the Sonae Universe) and External Innovators (all partners, institutions and agencies involved in projects).
The execution of the projects is monitored by MC’s Digital & Innovation Department, with strong articulation with different players, in an agile, multidisciplinary model, capable of responding to market and consumer needs.