Continente gifts vouchers to the first babies of the year

Continente recently launched the brand 'Continente do Bebé', dedicated to children aged 0 to 36 months and, under the motto “a good start”, gifted € 250 vouchers to be used in this brand’s items, to the first 2021 babies that were born in the different districts of the country, with the aim of reinforcing what the brand has done for more than 35 years - being close to Portuguese families.

In each district, Continente joined local/regional media to bring the respective gift voucher to the hospital/maternity ward in each region, which the family can use in products from the 'Continente do Bebé' brand, throughout the year. In total, the brand gifted these vouchers to about two dozen Portuguese families, so that the little ones will be able to enjoy what is intended to be a “good start”.

The 'Continente do Bebé' brand was designed to provide food, hygiene and cleaning products for the baby, designed and adapted to each stage of growth, from 0 to 36 months. These products are available exclusively in the more than 300 Continente, Continente Modelo and Continente Bom Dia stores. For several months, around a hundred parents and their babies participated in the creation of 'Continente do Bebé' products, which also counted on the contribution of several specialists and partners.

Aware of the phase that the country is going through and maintaining the commitment to be at the side of the Portuguese at all times, private label products assume a fundamental role in the offer at the lowest prices. “In this moment of great uncertainty for all Portuguese, we want to bring a message of hope and optimism for this new year, and there is no better symbol of a new beginning than the arrival of a baby. We will always assume this commitment to be at the side of Portuguese families at all stages of their lives”, says Ana Alves, Private Label Commercial Director at Sonae MC.

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