‘All for All’ The biggest national food collection ever

Today, World Generosity Day, the new Missão Continente’s solidarity campaign ‘All for All’ begins, to collect essential goods to help Portuguese families who need it the most. The food will then be distributed by the Portuguese Red Cross, to the Food Emergency Network.

The ‘All for All’ campaign, in partnership with TVI, the Portuguese Football Federation (FPF) and the LAPS Foundation, aims to help in the national social response, at a time when requests for help from solidarity institutions are on the rise again and the sense of mutual assistance is fundamental. According to the International Monetary Fund’s predictions, the unemployment rate in Portugal is expected to reach 8.1% by the end of the year, and the Social Security Institute’s data has already confirmed a considerable increase in Social Insertion Income beneficiaries. Since March, the Social Security Institute has received more than 32 thousand requests for this income, aimed at people or families in extreme poverty.

After the ‘Never Give Up’ campaign, which took place in April and raised more than 600,000 euros and donated 150 tonnes of food, Missão Continente wants to mobilize the entire country for “the largest collection of food in memory”.

Unlike traditional collections with volunteers, not recommended in the current context, in this campaign, that runs until December 31st, customers only have to state, when paying at Continente and Meu Super stores, which goods they want to donate and the respective amounts. The cashier adds the donation to the customer’s bill (through vouchers with bar codes created for the campaign) and the contribution is made, without the need to handle or transport the items. In addition to the contribution of the Portuguese, Missão Continente is committed to adding 150 tonnes of food for donation.

But the ‘All for All’ campaign also contributes to support the artistic and cultural community: all customers who buy vouchers until December 27th, qualify to win double tickets to attend concerts by national bands and artists. Missão Continente invited 12 well-known names from the Portuguese music scene to perform in several locations from north to south of the country, thus supporting and promoting Portuguese culture and artistic activity, a sector deeply affected by the pandemic. With the concert schedule to be announced soon, it is known that ‘Jimmy P’, ‘Clã’, ‘Salvador Sobral’ and ‘Capicua’ will be some of the names present.

In addition, Missão Continente will make an additional donation of 10 tonnes of food goods to ‘União Audiovisual’, an entity created to support the technicians responsible for the sound, video and image of the shows, and which currently helps around 250 families nationwide.

“We know that requests continue to reach social support institutions. And we want to help Portuguese families that are in a particularly vulnerable state, but also to promote Portuguese culture and music, a sector wich Continente has been working with in recent years, on several occasions. In addition to a 'for everyone' mobilization, we want to provide cultural and relaxing moments 'for everyone'”, says Tiago Simões, Marketing Director at Sonae MC.

For Isabel Jonet, President of the Portuguese Federation of Food Banks Against Hunger, promoter of the Food Emergency Network, “this is literally an ‘All for All’ campaign because only then, together, can we continue to help those who need it the most. There are families experiencing very difficult moments”.

“Since the beginning of the pandemic we have been working together with Missão Continente, which has helped us reach those who need it the most. We all have an essential role in this unequal struggle and the most important thing is to help each other”, describes Susana Marques, Vice President of the Portuguese Red Cross.

Since the arrival of the new coronavirus in Portugal, Missão Continente has responded to numerous requests for support, distributing thousands of food and hygiene goods, among others, to dozens of entities including hospitals, municipalities and solidarity institutions, with the aim of helping not only the most vulnerable and in a situation of illness, but also health professionals and civil protection agents who remain at the forefront in the fight against COVID-19.

Missão Continente’s actions are part of the initiatives that Continente has been communicating as #BomParaPortugal (Good for Portugal), as they reflect the intrinsic relationship that the brand has been developing with the communities it belongs to. At this moment, more than ever, Missão Continente wants to be with Portuguese families, thanking them for their trust of over more than three decades.

#MissaoContinente #TodosPorTodos

* ‘All for All’ campaign | How to contribute?

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