To start the year in the best way, and welcome new family members, another ‘Baby Fair’ edition is taking place until January 28th, in all Continente stores, where it is possible to find a variety of baby products at the best prices, from food and hygiene items, as well as a whole range of utensils and safety equipment such as car seats, strollers, travel accessories, furniture and bathtubs.

Continente thus reinforces its commitment to supporting families’ needs, not only at the birth of a baby, but also at all stages of their lives. This year the ‘Tipi Bed’ stands out, based on the Montessori method, which promotes the child’s development, autonomy and freedom, as well as the photographic recording blanket, which helps to immortalize precious and unique moments by recording the baby’s evolution and development over the weeks and months.


The ‘Continente do Bebé’ brand has launched a new range of childcare products, tested and approved by parents. This range includes products without parabens, silicones, mineral oils or allergenic fragrances, as well as hypoallergenic and vegan products, ideal from birth. Standing out for its attention to atopic skin, the line enriched with oat extract offers a delicate and specific approach. Scented water and cologne complete the offer, providing freshness to babies.


Continente’s ‘Baby Fair’ also highlights its sustainability policy, with the elimination of plastic packaging from home textile items from the ‘Happy Bear’ brand and the launch of a new range of essential accessories for the baby’s daily life, from bottles, teats, pacifiers, colourful and functional bibs and other essential items. At the ‘Baby Fair’ there is also space for clothes and an area dedicated to food with a wide range of milk, porridge, purees, biscuits, among others.


All featured items are in the Childcare Catalogue and in Continente’s ‘Baby Fair’ digital Leaflet, which allows customers to create and share a ‘Baby Shower’ list, by just adding the most desired products and sending them to family and friends. In Continente’s physical stores, it is also possible to order baby furniture at ‘Mais Continente’ kiosks, with free deliveries to customers’ homes.


Under the motto “In January, savings come first”, this is another of Continente’s initiatives, aimed to being at the side of families, adding the offer of discount coupons on Continente Card, and savings on thousands of products. Continente remains committed to ensuring maximum quality, always at competitive prices, and continuing to create savings solutions, in conjunction with its partners.

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