MEU SUPER SUPPORTS LEIRIA’S FOOD BANK AGAINST HUNGER
Meu Super, one of the Allianz CUP’s partners and sponsor of the Final Four’s activities, together with the event’s organizer, donated 16 tonnes of food to the Food Bank Against Hunger in Leiria, the event’s host city.
For each goal scored during the Final Four’s three games, which took place in January, the sponsors donated 1 tonne of food, which now allows to support the more than 15 thousand people who are under the support of the Food Bank’s Emergency Network in Leiria/Fátima, Abrantes and the West.
João Melo, General Director at Meu Super, says that “we got a brand with national coverage like Meu Super together with an activity that involves many people and a lot of passion, as is football, with an ability to communicate representatively with the Portuguese”.
Partnering for the first time in this initiative by Allianz and the Football Foundation, João Melo reveals that this is a partnership to keep: "Whenever actions of this importance arise, and fall within our solidarity policy, Meu Super will evaluate the possibilities and will, certainly, be a continuity partner”, he concluded.
In 2022, Meu Super was the winner, for the 7th consecutive year, of the Consumer Choice award, which demonstrates notoriety and recognition from consumers. Meu Super stores were also awarded, for the fifth consecutive year, with the ‘Excellentia’ and the ‘Cinco Estrelas’ Awards.
The ‘Meu Super’ brand opened 37 new stores in 2021, including Madeira, Azores and Cape Verde, which stand out for their quality fresh products, the presence of Continente’s private label products and other leading brands in the market, competitive prices and an attractive promotional plan reinforced by the ability to use Continente’s Fidelity card, through in-store discounts and benefits from a wide network of partners.
Over 10 years, Meu Super opened around 300 stores across the country, with a total sales area of 50 thousand m2 and created 1500 jobs. In 2021, Meu Super stores’ sales exceeded €175 million, reinforcing its position in the segment of stores with less than 400 m2.
For each goal scored during the Final Four’s three games, which took place in January, the sponsors donated 1 tonne of food, which now allows to support the more than 15 thousand people who are under the support of the Food Bank’s Emergency Network in Leiria/Fátima, Abrantes and the West.
João Melo, General Director at Meu Super, says that “we got a brand with national coverage like Meu Super together with an activity that involves many people and a lot of passion, as is football, with an ability to communicate representatively with the Portuguese”.
Partnering for the first time in this initiative by Allianz and the Football Foundation, João Melo reveals that this is a partnership to keep: "Whenever actions of this importance arise, and fall within our solidarity policy, Meu Super will evaluate the possibilities and will, certainly, be a continuity partner”, he concluded.
In 2022, Meu Super was the winner, for the 7th consecutive year, of the Consumer Choice award, which demonstrates notoriety and recognition from consumers. Meu Super stores were also awarded, for the fifth consecutive year, with the ‘Excellentia’ and the ‘Cinco Estrelas’ Awards.
The ‘Meu Super’ brand opened 37 new stores in 2021, including Madeira, Azores and Cape Verde, which stand out for their quality fresh products, the presence of Continente’s private label products and other leading brands in the market, competitive prices and an attractive promotional plan reinforced by the ability to use Continente’s Fidelity card, through in-store discounts and benefits from a wide network of partners.
Over 10 years, Meu Super opened around 300 stores across the country, with a total sales area of 50 thousand m2 and created 1500 jobs. In 2021, Meu Super stores’ sales exceeded €175 million, reinforcing its position in the segment of stores with less than 400 m2.