This year, the biggest children’s youtuber in Brazil, Luccas Neto, joins Popota for a special duet in Continente’s Christmas Toys campaign, which starts today across the country.

The ‘Luccas Neto’ toy, for sale on Continente, comes to life in this new multimedia campaign, signed by Fuel and produced by Perfect Storm, featuring 3D animation by Glimpse. Together with Popota, the campaign celebrates the magic and enchanted world that only this season can create and spread around children and families.

When the lights go out at the end of the day on a Continente store, magic happens: all the toys come to life and, together with Popota, they welcome the Luccas Neto doll. This is the moment when the musical adventure begins, through the store’s aisles, to the sound of the original song sung by Popota and the Brazilian youtuber because “On Continente is already Christmas”!

The campaign is featured on TV, radio, press, outdoor, stores and in digital media.
Christmas is always a special season for Continente and for which we work for several months. We want to keep surprising our customers with Christmas campaigns, celebrating this season’s magic and natural enthusiasm, which children always experience with greater intensity. We want to remain by the families’ side, responding to customers’ wishes and be the toy store of choice for all families”, explains Tiago Simões, Marketing Director at MC.

Continente’s Toys campaign reinforces the brand’s commitment to providing the best savings solutions in the widest range of products, always being close to families, with all the offer in the same place. Continente keeps its discounts campaign running, with direct promotions on specific brands and ranges, until December 24th.

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