The Continente Baby Fair is back, until January 29th, and promises to make available to new mums and dads, even if not for the first time, all the essential products for the arrival of a new family member or to accompany their growth. This edition also presents a unique opportunity for parents to learn about child safety, through free workshops promoted by the Association for the Promotion of Child Safety (APSI).

APSI will be present in six of the brand’s stores, from the 20th to the 22nd of January, in order to hold workshops and coaching sessions on the subject*, with free admission, on the Leiria, Braga, Telheiras, Colombo, Guimarães and Gaia Continente stores. Each workshop lasts approximately 30 minutes and the coaching sessions last 20 minutes. “Which seat is suitable for transporting a newborn in the car” or “Should I buy a crib or a grid bed?” are some of the questions that the APSI specialists will answer, identifying the advantages of the products according to the family’s characteristics, their home and their car. Participation requires registration, through the following link.

Parents can find everything at the Continente Baby Fair, from bedroom furniture such as cribs, beds, recliners, to essential bath items, such as different models of bathtubs and accessories for the hygiene and care of the baby. Among these, we highlight the 3 in 1 potty with a step, which accompanies the baby’s growth and helps them learn how to go to the toilet. There is also room for clothes and an area dedicated to food with a wide range of milks, porridges, purées, and biscuits, among others.

The Continente Baby Fair also highlights its sustainability policy, with the removal of plastic packaging from the Happy Bear brand’s home textiles. Furthermore, the hygiene and food products also gain relevance in this edition, with the expanded offer of the ‘Continente do Bebé’ brand, specializing in baby food, hygiene and cleaning products, designed and adapted to each stage of growth, with all the concerns regarding quality, effectiveness, competitive price, taste and sustainability in mind. In addition to this brand, the Continente Baby Fair brings together other well-known and specialized brands for all stages of the youngest member of the family’s growth.

For the first family outing, the Continente Baby Fair presents the most diverse brands and models of car seats, strollers and travel accessories. Parents can also check the Childcare Brochure to find out about the products best suited to their baby’s stage of life, and even compare products, in an easy and intuitive way. The Continente Baby Fair’s digital brochure also features a novelty that allows parents to create and share a baby shower list, where they just add the most desired products and send it directly to family and friends.

Continente Baby Fair 2023 Digital Brochure Link

Most popular products’ Images Link

Childcare Brochure Link


* Continente/APSI ‘Parents with Safety’ Workshops Dates:

- January 20th | Continente Leiria; 5 pm

- January 20th | Continente Braga; 5 pm

- January 21st | Continente Telheiras; 4 pm

- January 21st | Continente Guimarães; 4pm

- January 22nd | Continente Colombo; 4pm

- January 22nd | Continente Gaia; 4pm

Privacy Preference Center