For the third consecutive year, ‘Continente do Bebé’ awarded gift vouchers worth €250 in branded items, valid for 1 year, to the first babies born in the country’s different districts in 2023, with the aim of always being close to families.

In each district, Continente teamed up with local media in order to deliver the respective gift voucher to each family, who will be able to use said amount on ‘Continente do Bebé’ branded products, throughout 2023. In total, the brand awarded more than 4,000 euros to 18 families, so that the little ones lack nothing, in what is intended to be “a good start”.

In addition, to mark ‘Continente do Bebé’ Club’s 1st birthday, participating families are awarded a 10% discount on Continente Card*, throughout 2023, on ‘Continente do Bebé’ branded products. (*Valid on purchases over €10 on the ‘Continente do Bebé’ brand, a single discount per week that cannot be combined with other promotions on the Continente Card).

“Continente wants to keep being part of this special moment that is the birth of a baby, assuming the commitment to always be at the side of families in all stages of their lives”, explains Tânia Lucas, Private Label Commercial Director at MC.

Launched in early 2021, ‘Continente do Bebé’ is a brand specialized in food, hygiene and cleaning products for babies, designed and adapted to each stage of their growth. The range complies with strict quality, efficacy, nutrition and sustainability criteria and was developed in partnership with several specialists.

Continente is committed to being by the families’ side, with products developed specifically for the needs of both babies and parents, from day one, which reflect the private label’s important role in democratizing access to products of high quality and proven effectiveness.

‘Continente do Bebé’ Club accompanies the various stages of a baby’s life and gives exclusive access to discounts on the Continente Card, news and specific content, prepared in partnership with specialists, from the baby’s birth to their 36th month. Registration is free and accessible to all fathers, mothers and caregivers.

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