"With Popota, Christmas is a festival" is Continente’s new Toys campaign’s motto, which starts today, and which features the musician David Carreira as host.

After two years without concerts, this Christmas, Continente wants to offer all its customers the first Festival of the year, with an adaptation of the song ‘Festa’ (Party) by David Carreira, to make this season a great party of discounts, toys and prices.

In order to celebrate, Popota’s and David Carreira’s fans can feature in the campaign’s film. To do so, they simply need to submit a video of themselves to the official website, and the 10 most creative and original videos will win tickets to the singer’s Christmas concert, in addition to being eligible to see their personalized film on TV.

On Continente, we want to continue to meet the needs of our customers and to be the store of choice for Christmas toys for all families, with the best market conditions, the best quality and the greatest diversity”, says Tiago Simões, Marketing Director at Sonae MC.

The Continente Toys campaign aims to reinforce the brand’s commitment to offering the best savings solutions in the widest variety of products, always being at the side of families, with the entire offer in the same space. Continente will also continue its discount festival, with direct promotions on specific brands and ranges, until December 24th.

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