MC, Sonae’s retailer, invested in the restoration and preservation of the historic Liz Garage’s building, on Av. Almirante Reis, in Lisbon, ‘giving back’ the property to the city and its inhabitants with the opening of the new Continente Bom Dia Rua da Palma store. The store opened on the 29th of July, featuring a sales area of ​​around 727m2 and a Wells store, preserving the heritage values ​​of the historic building that dates from 1933 and is representative of Art Nouveau architecture. The commercial space has 21 parking spaces on the top floor and is open daily from 8:00 am to 9:00 pm.

According to Continente Rua da Palma store’s Director, Miguel Munoz, who has been with MC for 8 years, “we want to meet the needs of our customers who, increasingly, favour a close and convenient service. We also want to help make living in this neighbourhood more dynamic, restoring a historic building that is very important to the city of Lisbon, maintaining its identity and ensuring its continued use.

The history of the new store’s building dates back to 1887, to the ‘Real Colyseu de Lisboa’, the theatre-circus where the most extraordinary attractions of the time were announced and where the first film session in the country was broadcast, at ‘Cinema Colossal’, in June 1896. The ‘Real Colyseu de Lisboa’ would close in 1925, and in its place the ‘Auto-Lys’ was built (in 1933), classified as a “Property of Public Interest” and an emblem of the city’s modernist architecture. By recovering the property, the brand’s objective is to give it a new life and history in which everyone can be a part of.

‘Refood Santo António’, ‘São Jorge de Arroios’ Social and Parish Centre’, ‘Sol – Support Association for Children with HIV/Aids’ and ‘Animalife’ will be permanently supported by Missão Continente, through the donation of the new Continente Bom Dia Rua da Palma store’s daily food surpluses.

At Continente Bom Dia Rua da Palma, consumers can use reusable bags when buying fruit, vegetables or bakery products and use their own containers for cold cuts and take-away services. Also noteworthy are the fresh and seasonal products that are always available, from fruits and vegetables, to the bakery, butchery and fishmonger that the store has available, with national products, as well as the possibility for customers to benefit from the advantages provided by the Continente Card.

There are currently 146 Continente Bom Dia stores in Portugal, where around 6,800 people work.

On the environmental front, the new store also features two parking spaces for charging electric vehicles (in the upper floor parking lot), and the availability of equipment where customers can deposit used cooking oil, used batteries and cork stoppers, which will later be taken for recycling. In terms of lighting, the store has 100% LED low-consumption light bulbs, and also equipment to control and reduce potential excessive water consumption.

Link Archaeological Recovery of the Building Video

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