Continente launches new “Bolas de Berlim” with dozens of flavours

Filled by hand and without artificial colourings, now arrive at all Continente stores[1] the new “Bolas de Berlim” (cream-filled doughnuts), with 17 different flavours - from the most traditional to the most innovative. Continente’s “Bolas de Berlim” (cream-filled doughnuts) are available in the bakery and pastry area.

Over the summer and every 15 days, two new innovative flavours will be launched in packs of 2 units for a RRP of €1.69. The traditional egg cream and chocolate fillings will always be available in stores, in individual format for a RRP of €0.69 or in packs of 4 units for a RRP of €2.74.

Apple and cinnamon, hazelnut cream and white chocolate, red berries, egg cream with milk chocolate chips, egg cream with white chocolate chips, cheesecake, coconut crunch, lemon, strawberry, dulce de leche, passion fruit, chocolate crunch, banoffee, chocolate dough with chocolate filling and chocolate dough with white chocolate filling are the fillings available for Continente’s “Bolas de Berlim” (cream-filled doughnuts).

The first innovative flavours of the fortnight – Chocolate Crunch and Strawberry – will launch on July 6th. Continente’s “Bolas de Berlim” (cream-filled doughnuts) are a product manufactured in Portugal exclusively for Continente, do not contain artificial colours and are filled manually.

According to Catarina Simões, Bakery & Pastry Category Leader at Sonae MC, “Continente's commitment to this segment reinforces the strategy that has been defined for the category. The launch of new flavours in such a traditional product clearly responds to market trends. Throughout the summer, our customers can count on a strong bet on “Bolas de Berlim” (cream-filled doughnuts): 17 surprising flavours, totally exclusive in the retail market. This dynamic aims to offer our customers an excellent product at an affordable price. At Continente, we are always committed to providing new products tailored to the needs of our customers, prioritizing quality, taste and price.”

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