Continente lamb meat is now internationally certificated
More than 2000 national producers of Continente’s lamb meat have now received international certification in Animal Welfare, throughout the entire production chain, according to the International “Welfare Quality” Protocols. Continente is the first brand to certify all national lamb meat for sale in its stores.
Continente’s National Lamb thus joins the Aberdeen-Angus Continente® and Limousine Continente® butcher brands, which are sold exclusively at Continente stores, which had already received the same certification this year. Certification in Animal Welfare, controlled and certified by an independent external entity, is based on 12 criteria on which main parameters such as food, accommodation, health and freedom to express the animals’ natural behaviour are evaluated.
“We are proud of this Continente’s Lamb Meat certification, which allows us to recognize and guarantee greater safety for the consumer and greater traceability, from production to the moment of consumption”, says Ricardo Creado, Commercial Director at Sonae MC. "Our goal is, and will always be, to ensure the best product quality to our customers, which is increasingly guaranteed when meat comes from producers who care about, and comply with Animal Welfare on their farms" explains the official.
Sonae MC’s concern is to guarantee the promotion of sustainable practices that guarantee the quality of a food system, as well as respect for the environment, throughout the entire process – from meadow to plate. This certification is another step in Continente’s concern to promote sustainable practices that guarantee the quality of a food system and respect for the environment.
‘Pasto Alentejano’ is the national supplier that integrates a network of more than 2000 national Continente lamb meat producers, with over 20 years of partnership with Sonae MC, and more than 100 years dedicated exclusively to the production and marketing of Lamb.
Continente’s Free Service Lamb range’s production, slaughter, cutting and packaging were all audited points in order to verify compliance with the Welfare Quality Protocol’s measures, which later gave rise to the WelfairTM seal, certified by AENOR, the national certifying entity accredited by the IRTA (international entity responsible for the control and attribution of the seal at the Iberian level), and all Continente brand’s Lamb is covered by this certification.
Continente’s National Lamb thus joins the Aberdeen-Angus Continente® and Limousine Continente® butcher brands, which are sold exclusively at Continente stores, which had already received the same certification this year. Certification in Animal Welfare, controlled and certified by an independent external entity, is based on 12 criteria on which main parameters such as food, accommodation, health and freedom to express the animals’ natural behaviour are evaluated.
“We are proud of this Continente’s Lamb Meat certification, which allows us to recognize and guarantee greater safety for the consumer and greater traceability, from production to the moment of consumption”, says Ricardo Creado, Commercial Director at Sonae MC. "Our goal is, and will always be, to ensure the best product quality to our customers, which is increasingly guaranteed when meat comes from producers who care about, and comply with Animal Welfare on their farms" explains the official.
Sonae MC’s concern is to guarantee the promotion of sustainable practices that guarantee the quality of a food system, as well as respect for the environment, throughout the entire process – from meadow to plate. This certification is another step in Continente’s concern to promote sustainable practices that guarantee the quality of a food system and respect for the environment.
‘Pasto Alentejano’ is the national supplier that integrates a network of more than 2000 national Continente lamb meat producers, with over 20 years of partnership with Sonae MC, and more than 100 years dedicated exclusively to the production and marketing of Lamb.
Continente’s Free Service Lamb range’s production, slaughter, cutting and packaging were all audited points in order to verify compliance with the Welfare Quality Protocol’s measures, which later gave rise to the WelfairTM seal, certified by AENOR, the national certifying entity accredited by the IRTA (international entity responsible for the control and attribution of the seal at the Iberian level), and all Continente brand’s Lamb is covered by this certification.