Continente ECO is a bet in a new sustainable brand

"Home cleaning, clothes and paper"

Continente ECO is Continente's new brand of ecological products ranging from home cleaning, clothes and paper products, which combines environmental sustainability with efficiency and affordable prices. It is on sale, starting today, in all the brand’s stores.

The range includes more than 15 references, from paper products - kitchen rolls, paper napkins, and toilet paper - to garbage bags (from 20 to 150 litres) and kitchen cleaning products - detergent and grease remover -, clothes cleaning products - detergent - and home cleaning products - toilet gel, all-purpose cleaner, cleaning cream and glass cleaner products. These are environmentally friendly products, produced with sustainable raw materials, biodegradable ingredients (detergents and paper) and in recycled as well as recyclable material packaging.

“'Because our home isn't just our house'. We are aware of the growing concern for the planet, which we all have as consumers, but the offer of 'green' products is usually scarce and not very accessible. We want to make the change in consumer habits real, and for that it is decisive to offer sustainable products that deliver all efficiency at an affordable price”, says Ana Alves, Continente’s Private Labels’ Commercial Director.

Continente ECO products’ packaging has symbols that help to identify the attributes of each item and that represent the new brand’s commitment: 100% natural fragrance (obtained through the extraction of essential oils, mainly from vegetables), 100% vegetable origin (derived from flowers, leaves, roots, stems, fruits and seeds) and without artificial brighteners (free of chemicals whose function is to give the sensation of brightness and whitening to paper products). Like all Continente products, recycling iconography is present in all packaging to help consumers in the correct preparation and separation of waste for recycling.

In order to help those who also protect the planet, part of the Continente ECO products’ sales reverts to the Portuguese Firefighters League, for its work in protecting citizens, preserving forests and fighting fires.

“Sustainability is in the Continente brand’s DNA. We carry out our activity based on an 'eco-efficiency' logic, which consolidates environmental efficiency with economic efficiency. In this context, the challenge has been, and will continue to be, the constant search for new solutions that respond to the needs of people but also of the Planet. We argue that access to sustainable products should be for everyone and hence the importance of this new brand in the Continente “family””, explains Ana Alves.

The paper products under the Continente ECO brand are certified: 100% recycled and produced from used beverage cartons sent for recycling, carefully selected to ensure the best quality, strength and smoothness.

The production of Continente Eco paper does not require logging, and consumes less water and energy than traditional products, produced from virgin paper. "If all Portuguese families replace 1 traditional paper pack with Continente Eco paper, it is possible to save more than 160 thousand trees" defends the Continente’s Commercial Director.

Ana Alves also explains that “Continente ECO garbage bags are produced with 100% recycled plastic, in which we incorporate plastic from our stores and operations, thus reducing the impact on the environment by more than 750 tonnes of virgin plastic”. The bags are produced in Portugal by a specialized supplier that guarantees the most stringent safety and quality controls.

Continente’s private label now completes 30 years of continuous work in search of the best answers to the daily needs of Portuguese consumers. In the 90s, the brand focused on constituting a competitive offer, based on essential products for Portuguese families, but as the years passed and the needs of consumers evolved, the brand grew, expanding its range and investing more and more in the quality, diversity and innovation of its products, always at the most competitive price.

One of Continente's greatest commitments is to anticipate to 2025 the ambition defined by the European Union for 2030, that all branded plastic packaging placed on the market are reusable or can be recycled in an economically efficient way. In fact, in addition to the commitment of all packaging being reusable, recyclable or compostable, Continente also takes on the mission of incorporating at least 30% recycled plastic in all packaging that includes this material, by 2025.

Continente ECO Products RRP:

Continente Eco Dishwasher Machine Concentrated Liquid Detergent 28 doses € 3,89

Continente Eco Forest Concentrated Dishwashing Liquid Detergent 500ml € 1,49

Continente Eco Neutral Concentrated Dishwashing Liquid Detergent 500ml € 1,49
Continente Eco Grease Remover Spray 750ml € 1,29

Continente Eco Forest All-purpose Cleaner 1l € 1,79

Continente Eco Sanitary Abrasive Gel 1l € 1,29

Continente Eco Cleaning Cream 750ml € 1,29

Continente Eco Pine Glass Cleaner 750ml € 2,99

Continente Eco Toilet Paper 4 = 12 rolls € 2,19

Continente Eco Toilet Paper 12 = 24 rolls € 3,99

Continente Eco Paper Napkins 2 sheets 100un € 1,29

Continente Eco Kitchen Rolls 2 = 6 rolls € 1,79

Continente Eco Garbage Bags 20l 50un € 1,79

Continente Eco Garbage Bags 150l 10un € 2,99

Continente Eco Garbage Bags 50l 15un € 1,69

Continente Eco Garbage Bags 30l 20un € 1,29

Continente Eco Garbage Bags 100l 10un € 1,89

Continente Eco Kitchen Roll 1 = 10 € 2,99

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