The Continente do Bebé’ Club, launched today, will monitor the several stages of babies’ lives and give exclusive access to Continente Card discounts, news and specific content, created in partnership with specialists, who accompany the babies from birth up to 36 months. Joining is free and accessible to all fathers, mothers and caregivers.

 The first 20,000 ‘Continente do Bebé’ Club’s registrations will receive a welcome kit, consisting of 6 products ranging from food, hygiene and cleaning products for the baby. The ‘Continente do Bebé’ Club’s kit can be picked up at any Continente store chosen by parents/caregivers in mainland Portugal and Madeira.

‘Continente do Bebé’ Club is a very special project. When we launched this brand in January 2021, we made a commitment to be by the Portuguese families’ side at all stages of their lives. With the launch of ‘Continente do Bebé’ Club, we reinforce this commitment, offering our babies (and parents/ caregivers) not only the best products and the best care, but also exclusive content with expert advice and tips, exclusive discounts on ‘Continente do Bebé’ products and many other surprises to discover as babies grow. For the first 20,000 babies to sign up for this Club, we will offer a welcome kit with several ‘Continente do Bebé’ products, ranging from diapers, wipes, hygiene products, porridge, fruit purees and snacks” explains Ana Alves, Sonae MC’s Private Label Commercial Director.

During the baby’s first 36 months, parents/caregivers registered at the ‘Continente do Bebé’ Club regularly receive information about their child’s life stage, developed in partnership with specialists in child and paediatric health, from the first hygiene care, food introduction, strategies for the baby’s sleep, among several curiosities of each stage.

Parents/caregivers also receive exclusive Continente card discounts on ‘Continente do Bebé’ brand’s products, also suitable for the different stages of the baby’s growth, and gift coupons so they can try out all the brand’s novelties.

Launched in early 2021, ‘Continente do Bebé’ is a brand specialized in food, hygiene and cleaning products for babies, designed and adapted to each growth stage, and with all the concerns related to quality, effectiveness, competitive price, taste, safety and sustainability. Last year, the brand surpassed 15 million euros in sales, with more than 850 thousand loyal customers.

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