“Recapitulating: the best of school is back” is Continente's Back to School campaign’s signature, which runs until September 18th, with news and immediate discounts on thousands of products for the start of the new school year.

As in previous years, Continente's goal is to ensure that customers find stationery and school fashion products in just one place, from pre-school to university education level, covering all the items needed for the post-holiday rentrée. Among the novelties, the intelligent (infinite) notebooks and the Pop Up pencil cases stand out. A whole horizon of backpacks and trolleys, cases and snack bags, notebooks and file folders, writing, colouring, art and painting material, among others - as well as School Support and the National Reading Plan’s books. Continente’s Back to School market also counts on the presence of the top brands – ‘Eastpack’, ‘Adidas’, ‘Miss Marshmallow’, ‘Minecraft’, ‘Disney’ and several collections featuring exclusive patterns from the ‘Note!’ brand.

‘Note!’ has been gaining, year after year, greater relevance in the campaign, because of the improvement in the products’ design and quality, with the guarantee of the best prices. ‘Note!’ has revised the packaging and revisited its environmental impact - more than 80% of the packaging is recyclable, 55% of the packaging is plastic-free and more than 80% of the notebooks and paper have national production.

This year the brand bet on the ‘studies’ concept, meeting the student’s needs, from the youngest ones to university students. The smart notebook, a notebook that never ends, is one of this campaign’s highlights. It is customizable with multiple colours, patterns and matching accessories. Continente further reinforced the offer of notebooks and writing material in pastel colours, as well as markers and brush pens, which are some of the exclusive products available. In parallel, the brand expanded the offer of Home Office and Home School furniture.

Textbooks continue being ordered and bound easily and conveniently through the ‘Continente online’ and ‘’ stores. For school textbooks orders placed until August 31st, on the  customers will benefit from free delivery, 5% direct discount on School Books and 20% direct discount on binding. Delivery is also possible, and free of charge, at one of the more than 300 ‘Continente’, ‘Continente Modelo’ and ‘Continente Bom Dia’ stores, or at any address of your choice.

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