Missão Continente today delivered a donation of 100 thousand euros to Dr. Nélio Mendonça Hospital, in Funchal, resulting from customers’ participation in the ‘Vales que Vêm por Bem’ campaign, which took place in all Continente Modelo stores in Madeira, from July 26th to September 10th. The symbolic check delivery ceremony was attended by the Regional Secretary of Health and Civil Protection, Dr. Pedro Ramos, the President of the Board of Directors of SESARAM, Dr. Rafaela Fernandes, the Clinical Director of the Dr. Nélio Mendonça Hospital, Dr. Júlio Nóbrega, the Coordinator of the Neonatal and Paediatric Intensive Care Unit at SESARAM, Dr. Edite Costa, the Director of Continente Modelo, Fernando Silva, and the Director of Continente’s Operations in Madeira, José Carlos Salvado.

‘Vales que Vêm por Bem’ Donation delivery Images Link

In addition to the ‘Vales que Vêm por Bem’ campaign, whose funds raised are intended for the neonatal and paediatric intensive medicine service at Dr. Nélio Mendonça Hospital, Missão Continente directly supports this unit with works to expand the Neonatology service and 50 thousand euros to purchase equipment.

According to José Carlos Salvado, Director of Continente’s Operations in Madeira, “Missão Continente has developed several local support actions in the Madeira region, in a dynamic that strengthens the concept of ‘20 years of Thinking about others’. ‘Vales que Vêm por Bem’ had the main objective of supporting the neonatology service at Funchal’s Hospital, which does fundamental work with all new-borns, especially premature ones, born in the Region. Once again, the families came together and showed their solidarity by contributing, in such a short time, the considerable amount of 100,322 euros. Missão Continente also directly supported this unit with works to expand the Neonatology service and 50 thousand euros to purchase equipment”.

This is also an initiative that is part of the ‘Bom para a Madeira’ campaign, which Continente is developing in the region, as a way of celebrating MC’s activity in the Archipelago and bringing the brand closer to all Madeirans. The Continente brand has been present in Madeira since 1996 and currently promotes 1,100 jobs with the support of 80 local producers who supply the stores. In the region, Continente supports 36 social institutions on a daily basis.

Missão Continente is Continente’s brand of social responsibility, anchored in the values of community, mutual help, care for others, in the search for a sustainable future. It is committed to Sustainability, contributing positively to the communities in which it operates and acting on three axes: Food, People and Planet. Together with several partners and national reference entities, it responds to social needs and reinforces the idea that each of us must play our role, whether big or small, in helping each other.


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