Missão Continente was one of the five selected entities, from around 700 applications, for the European Excellence Awards (EEA) 2023, in the ‘Annual Report & CSR Report’ category, with its 2022 Impact Report.

‘Marvellous & Magic’ is the motto of the EEA awards ceremony that will take place on December 8th, at the Wintergarten Varieté Theater, in Berlin, and where the winners of the more than 50 categories in competition will be announced. These distinctions were created to recognize projects developed in the areas of communication and marketing in Europe, also providing an excellent networking forum for all participants.

MC is the first national retail company to launch a social impact report through a detailed analysis of the work carried out by Missão Continente in favour of communities in 2022. This document constitutes an aggregating platform for all the brand’s social responsibility initiatives, detailing its involvement with the community in different aspects, from classic philanthropy to social investment.

Nominated for the ‘Annual Report & CSR Report’ category, the Impact Report brings together information about the projects supported and promoted in 2022 with a focus on what is common between them - the changes and the impact - facilitating communication about the projects and the global investment strategy. Furthermore, it guarantees the support and monitoring processes’ transparency, contributing to Missão Continente’s credibility.

The 2022 Impact Report presents relevant quantitative data, which demonstrate the importance of the institutions’ involvement with Missão Continente. In the report, it is possible to understand that Missão Continente, in the area of ​​social inclusion, affected 12,492 beneficiaries, through 4,020 consultations provided, 2,499 home visits and the involvement of 26 volunteers. In health, 6,210 people benefited from Missão Continente’s support with 25,676 home visits and 700 volunteers. In the area of ​​education and awareness, Missão Continente affected, in 2022, 70,704 students and 5,110 beneficiary teachers, from 655 schools in Portugal.

Missão Continente represents all of Continente’s social responsibility initiatives, acting on the axes of food, people and planet, thus wanting to contribute to a more sustainable future.





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