Bringing more families to soccer stadiums is the main goal of both Continente and Liga Portugal, which are coming together, for the first time, in a partnership that integrates a strong communication campaign under the concept – For the Card!

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The partnership runs until 2027 and, starting this season, Continente will be selling tickets for all the ‘Liga Portugal Betclic’ matches (excluding those that will be held at the FC Porto, SL Benfica, Sporting CP and SC Braga stadiums), the ‘Liga Portugal Sabseg’ matches (except FC Porto B and SL Benfica B) and the ‘Allianz CUP’ Final Four matches, with a 50% discount on Continente Card.

Presenting the campaign and gifting the first ticket to the Portugal League’s president, Pedro Proença, took place today at Continente CascaiShopping, with the presence of José Fortunato, MC’s Marketing Manager. Also present were Nuno Gomes, member of the Football Foundation’s board of directors, and Marco Caneira, Portugal League’s ambassador.

Customers can buy tickets (limit of 4 per match and per Continente Card) at a selection of Continente stores* and/or via the Continente Card app, and exchange them at the respective clubs’ box offices, who will be responsible for issuing the tickets for the matches in question. Tickets for the first 8 rounds’ matches can now be purchased.

The ‘Liga Portugal Betclic’ matches featuring the FC Porto, SL Benfica, Sporting CP and SC Braga teams are priced at 20€ and the remaining ‘Liga Portugal Betclic’ and ‘Liga Portugal Sabseg’ matches are priced at 5€. The ‘Allianz CUP’ Final Four matches are available for 20€ per ticket. All tickets have an additional 50% discount on Continente card.

On Continente, we have been living soccer for several years, following the national team, and it has been a privilege to experience the challenges that the team has overcome. Soccer has a meaning far beyond competition and victories. It is a reason for conviviality, for celebration, a great pretext to get together, to be connected and to share emotions. That is why it makes perfect sense for Continente to support the Portugal League. We want to help fill the stadiums, to democratize access to families, and to show this side of soccer, the importance of training, inclusion, equal opportunities, respect, tolerance, fairplay”, explains José Fortunato, Marketing Manager at MC.

For his part, Pedro Proença, Portugal League’s president, stresses “it is a privilege to be associated with another market-leading brand such as Continente. This partnership unequivocally shows another step forward for Professional Football in Portugal, focusing on the relationship with the fans. Brands like Continente share our vision and, above all, our ambition for the growth of Portuguese Professional Football, so it is a pride and an honour to announce this connection, which will boost the return of fans and families to the stadiums, the main objective of the Portugal League for this season, which will take place under the motto Football is You, which symbolizes precisely this commitment to place the Fans at the centre of all decisions. This campaign is another very important step in this regard”, stresses the official.

Continente also becomes an official partner of the Football Foundation and, through Missão Continente, several joint initiatives will be developed with a view to creating a positive social impact among the communities where Continente is located. Throughout each sporting season, several social and solidarity projects will be developed.

Continente is also an official sponsor of the Portuguese Football Federation, both the Men’s National Football Team and the Under-21 National Team, as well the Women’s National Football Team. Support for the national soccer teams symbolizes the values of Nationality, Unity, Tolerance and Family, which the Continente brand has stood for, for over 37 years.

*Continente stores selling Portugal League’s tickets:

Continente Amadora

Continente Antas

Continente Barreiro

Continente Braga Minho Center

Continente Braga N. Arcada

Continente Cascais

Contenente Coimbra Fórum

Continente Coimbrashopping

Continente Colombo

Continente Évora

Continente Gaiashopping

Continente Guia

Continente Guimarães

Continente Leiria

Continente Loulé

Continente Santo António dos Cavaleiros

Continente Loureshopping

Continente Mafra

Continente Matosinhos

Continente Montijo

Continente Oeiras

Continente Portimão

Continente Santarém

Continente Seixal

Continente Tavira G Plaza

Continente Telheiras

Continente Vasco da Gama

Continente Viseu

Continente Modelo Barcelos

Continente Modelo Braga

Continente Modelo Chaves

Continente Modelo Fajã de Baixo (Açores)

Continente Modelo Famalicão

Continente Modelo Faro II

Continente Modelo Guarda

Continente Modelo Gulpilhares

Continente Modelo Ílhavo

Continente Modelo Lousã

Continente Modelo Madeira Shopping

Continente Modelo Mirandela

Continente Modelo Moita

Continente Modelo Oliveira de Azémeis

Continente Modelo Paços de Ferreira

Continente Modelo Penafiel

Continente Modelo Rio Maior

Continente Modelo Sintra

Continente Modelo Santa Maria da Feira

Continente Modelo Santo Tirso

Continente Modelo Torres Vedras

Continente Modelo Vila do Conde

Continente Modelo Vizela

Continente Bom Dia Tondela

Continente Bom Dia Vila Verde

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