Vila Nova de Gaia was the first city to receive the ‘Tour por Todos’ (Tour for All), as part of Missão Continente’s 20 Year anniversary. Tony Carreira’s first solidarity and intimate concert, which took place on March 18th at Gaia’s Municipal Pavilion, raised a total of 20,786.34 euros. Photos link

Half of the amount raised in the concert reverts to the Sara Carreira Association and the other half to a local association. The Carvalhos’ Youth Home is the institution supported in Vila Nova de Gaia, which, for over 20 years, has had Continente’s support, through donations of surplus food from the brand’s stores in the region.

During the concert, the respective checks were handed over to the Carvalhos’ Youth Home and the Sara Carreira Association, in a moment that was attended by their representatives, as well as Gaia’s City Council’s Vice-President.

This year, Missão Continente celebrates 20 years of activity and we will remain focused on creating social value in the communities we support. The ‘Tour por Todos’ allows us to be even closer to these communities, through these solidarity concerts featuring the artist Tony Carreira. We deeply appreciate the contribution of each one to the success of this initiative, where it will be possible to support the Sara Carreira Association and 10 local institutions”, says Nádia Reis, Director of Communication and Social Responsibility at Continente.

Missão Continente’s support to Carvalhos’ Youth Home will allow us to continue and reinforce our work of welcoming young people, providing conditions that allow for their education, well-being and integral development. We believe that by joining forces we will always achieve much more and for that reason we thank Missão Continente and all those who purchased tickets for this ‘Tour por Todos’ concert.” says Father Marçal, head of the Carvalhos’ Youth Home.

Moita, Lousã, Mirandela, Guarda, Torres Novas, Ílhavo, Sintra, Faro and Amarante are the cities where the ‘Tour por Todos’ will go through, with intimate concerts. The goal is to create a close and familiar relationship between the public and the artist who has kept, for several years, a close relation with Missão Continente.

Tickets will be for sale at the brand’s stores in each region, for a single price of 15 euros. More information at: https://missao.continente.pt/iniciativas/20-anos/tour-por-todos.

In addition to the ‘Tour por Todos’, Missão Continente will continue its projects in 2023, with daily support to more than 1,100 institutions, with their food surplus; with the Missão Continente School educational programme, which reaches schools and impacts more than 100,000 pre-school and elementary school students, intervening directly with consumers and customers of the future; with support for the gender equality cause, permanently collaborating with the Secretary of State for Citizenship and Equality and through the donation of goods to entities dedicated to this cause; and by supporting several local initiatives and projects to address different needs.

Missão Continente represents all of Continente’s social responsibility initiatives, such as Community Support, Inclusive Development and Environmental Citizenship, thus wanting to contribute to a more sustainable future.

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