The enchanted world of toys returns to Continente this weekend

For the first time with direct discounts of up to 60%.

To celebrate the brand's 35th anniversary in Portugal, the ‘Mundo Encantado dos Brinquedos do Continente’ (Continente’s Enchanted World of Toys) campaign will have, for the first time, direct discounts of 40%, 50% and 60% on all toys, in all stores across the country and online, this weekend, November 7th and 8th.

Continente customers can thus start Christmas shopping earlier, as the exchanges of toys and books purchased until December 24th, 2020 have been extended until January 31st, 2021.

In 2020, Continente Online's offer was also reinforced with a more robust value proposition, offering more than 100 exclusive toy references so that customers can choose this route.

Continente’s Enchanted World of Toys includes toys for all ages, from 0 to 99 years old, with the widest variety of brands, all in the same location. During the campaign, Zoko, Continente’s exclusive toy brand, will be highlighted, which presents novelties in wooden toys - games, kitchens, home, furniture - and arts & crafts - cosmetics, hair, jewellery. The remaining range of baby, pre-school, educational, plush toys, dolls, action and vehicles, games and puzzles, building, gaming, among others, is also on sale.

This direct discount campaign aims to reinforce Continente's commitment to offering the best savings solutions in the widest variety of products, always being at the families’ side. The campaign includes all toy categories - except bicycles, consoles, accessories and video games - is limited to existing stock and cannot be combined with other promotions in progress, with each customer being able to purchase up to a maximum of three identical items.

In this moment of aggravation of the pandemic, Continente calls on customers to comply with all safety standards and to avoid periods of greater affluence to stores. Sonae MC is complying with all safety rules, namely the limitation on the number of customers (5 per 100m2), as defined by the DGS. Continente stores’ teams are committed to ensuring that toy stocks are replenished frequently so that the flow of purchases is fast and without incident.

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