The ‘Tour por Todos’ (Tour For All) fifth solidarity and intimate concert by Tony Carreira, which took place on May 20th, at the NERGA - Business Association of the Region of Guarda - Pavilion, within the scope of Missão Continente’s 20 Year anniversary, raised 9,044.22 euros.


Half of the amount raised in the concert reverts to the Sara Carreira Association and the other half to a local association. SOS Children’s Villages is the institution supported in Guarda, which has a relationship with Continente, through the donations of surplus food from the brand’s stores in the region.

During the concert, the respective checks were handed over to the SOS Children’s Village and to the Sara Carreira Association, in a moment that was attended by their representatives, as well as the Mayor of Guarda, Sérgio Costa.

Missão Continente celebrates 20 years of activity, with direct and permanent contact with the communities it supports. The ‘Tour por Todos’ allows us to be even closer to the community, through these 10 concerts by Tony Carreira, who has collaborated with our Mission for several years. With everyone’s contribution, we will be able to support the Sara Carreira Association and 10 local institutions”, says Nádia Reis, Communication and Social Responsibility Director at Continente.

Missão Continente’s support to the SOS Children’s Village in Guarda will allow us to continue and reinforce our work of supporting children and young people, so that they can grow up safely, through the development of this social response (Residential Shelter House), inserted in the Alternative Care Programs. We believe that by joining forces we will always achieve much more and for that reason we are thankful to Missão Continente and to all those who purchased tickets for this ‘Tour por Todos’ concert.” explains Nuno Pestana, SOS Children’s Villages Companies’ Partnership Coordinator.

Torres Novas, Ílhavo, Sintra, Faro and Amarante are the cities where the ‘Tour por Todos’ will still go through, with intimate concerts. The goal is to create a close and familiar relationship between the public and the artist who has kept, for several years, a close relation with Missão Continente.

Tickets will be for sale at the brand’s stores in each region, for a single price of 15 euros. More information at: https://missao.continente.pt/iniciativas/20-anos/tour-por-todos.

In addition to the ‘Tour por Todos’, Missão Continente will continue its projects in 2023, with daily support to more than 1,100 institutions, with their food surplus; with the Missão Continente School educational programme, which reaches more than 800 schools, and impacts more than 100,000 pre-school and elementary school students and around 8,000 teachers, raising awareness, from an early age, on the consumers and customers of the future to make more balanced and sustainable choices; with support for the gender equality cause, permanently collaborating with the Secretary of State for Citizenship and Equality and through the donation of goods to entities dedicated to this cause; and by supporting several local initiatives and projects to address different needs.

Missão Continente represents all of Continente’s social responsibility initiatives, such as Community Support, Inclusive Development and Environmental Citizenship, thus wanting to contribute to a more sustainable future.

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