In 2022, Missão Continente donated 29.3 million euros in food and non-food products to 1,076 institutions across the country. In food surpluses alone, this support totalled 26.4 million euros, equivalent to more than 7.5 million saved meals.
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In addition to the donations to institutions that it regularly helps, Missão Continente, which celebrates its 20th anniversary, provides food products to employees through MC’s stores and warehouses’ social areas, which represented the reuse of 5 million euros in food products during 2022.

These donated items are considered surplus when they lose their commercial character, but preserve all the necessary conditions for safe consumption, and their donation avoids food waste in a circular economy logic. These include fresh produce such as fruit, vegetables, groceries and bakery products, among other food items.

The work of reusing and redistributing surplus food dates back to 1994. Currently, all Continente stores have partnerships with several social solidarity and animal support institutions, and donations take place daily, throughout the year. By 2022, Continente stores supported more than 7 thousand institutions, which is equivalent to a reused value of more than 112 million euros. For 20 years, Missão Continente has reinforced its responsibility, as an active agent, in creating positive social value in the communities it supports.” explains Nádia Reis, Communication and Social Responsibility Director at Continente.

Missão Continente represents Continente’s social responsibility initiatives, such as Community Support, Inclusive Development and Environmental Citizenship, thus aiming to contribute to a more sustainable future.

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