Date
6 April 2022
Tags
MEU SUPER CONTINUES EXPANDING THROUGH CAPE VERDE
With its new store, located on Santiago Island, Praia City, Meu Super is back in Cape Verde, now having 10 stores in this archipelago, featuring a range of products adjusted to the preference of consumers in the region, as well as a service close to the customer, for a personalized shopping experience.
The new Meu Super store, which opened to the public on April 2nd, features a sales area of 100 m² and is MC’s 5th proximity store on Santiago Island.
The Meu Super brand is currently present on 3 of the 10 islands of the Cape Verde archipelago - São Vicente, Santiago and Sal, where all its stores aim to serve the local population with a diversified and quality offer of Continente brand products.
In 2022, Meu Super was the winner, for the 7th consecutive year, of the Consumer Choice award, which demonstrates notoriety and recognition from consumers. Meu Super stores were also awarded, for the fifth consecutive year, with the ‘Excellentia’ and the ‘Cinco Estrelas’ Awards.
The ‘Meu Super’ brand opened 37 new stores in 2021, including Madeira, Azores and Cape Verde, which stand out for their quality fresh products, the presence of Continente’s private label products and other leading brands in the market, competitive prices and an attractive promotional plan reinforced by the ability to use Continente’s Fidelity card, through in-store discounts and benefits from a wide network of partners.
Over 10 years, Meu Super opened around 300 stores across the country, with a total sales area of 50 thousand m2 and created 1500 jobs. In 2021, Meu Super stores’ sales exceeded €175 million, reinforcing its position in the segment of stores with less than 400 m2.
Meu Super Cape Verde store (Santiago Island)
Address: Av. Europa – Achada de Sto António
Opening hours: daily from 8 am to 9 pm
The new Meu Super store, which opened to the public on April 2nd, features a sales area of 100 m² and is MC’s 5th proximity store on Santiago Island.
The Meu Super brand is currently present on 3 of the 10 islands of the Cape Verde archipelago - São Vicente, Santiago and Sal, where all its stores aim to serve the local population with a diversified and quality offer of Continente brand products.
In 2022, Meu Super was the winner, for the 7th consecutive year, of the Consumer Choice award, which demonstrates notoriety and recognition from consumers. Meu Super stores were also awarded, for the fifth consecutive year, with the ‘Excellentia’ and the ‘Cinco Estrelas’ Awards.
The ‘Meu Super’ brand opened 37 new stores in 2021, including Madeira, Azores and Cape Verde, which stand out for their quality fresh products, the presence of Continente’s private label products and other leading brands in the market, competitive prices and an attractive promotional plan reinforced by the ability to use Continente’s Fidelity card, through in-store discounts and benefits from a wide network of partners.
Over 10 years, Meu Super opened around 300 stores across the country, with a total sales area of 50 thousand m2 and created 1500 jobs. In 2021, Meu Super stores’ sales exceeded €175 million, reinforcing its position in the segment of stores with less than 400 m2.
Meu Super Cape Verde store (Santiago Island)
Address: Av. Europa – Achada de Sto António
Opening hours: daily from 8 am to 9 pm