Continente launches new ice cream range

Cookies, Marshmallow and Popcorn are Continente’s latest flavours in the new line of cup ice creams that customers can find in the in-store campaign, from July 6th to 12th. The Continente Ice Cream Campaign, besides novelties, has several proposals at the lowest prices and discounts of up to 20%.

These new creamy ice creams, in a cup, will surprise the sweet tooth and those looking for irreverent flavours, such as cookies and caramel with pieces of cookies (Cookies), bubble gum with a topping of whole marshmallows (Marshmallow) and caramel with a topping of whole caramelized popcorn (Popcorn). Each 500 ml cup is priced at € 2.99.

Gelados Continente pipoca cookies marshmallow

Also, to the range of Magnificent ice creams, reformulated in 2019, joins the novelty Milk Chocolate with cookies. The previously existing flavours are milk chocolate, milk chocolate and almonds, white chocolate with strawberry and white chocolate with almonds. Each box of 4 units is priced at € 1.69.

Gelados Continente Magnificos

For those who want lighter options, the strawberry, chocolate and vanilla Continente Equilibrio Ice Creams, without added palm oil and sugar, are available in 500 ml units, for the price of €1.99. Another novelty within the Equilíbrio range is the 100% Fruit on a Stick 4-unit ice cream packs, with mango and wild berries flavours. With no added sugars, these are also an alternative with fewer calories and priced at € 2.49.

gelados continente equilibrio

According to Ana Alves, Continente’s Commercial and Private Label Director, “Continente’s Private Label is a central part of our value proposition, and we have been making a major investment to offer products that are distinguished by innovation and quality, always at the lowest prices. The ice cream category is one of the most recent bets and we are sure that it will please our customers”.

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