Date
23 September 2020
Tags
Continente launches aluminium coffee capsules
The new Continente Seleção coffee capsules in aluminium, compatible with Nespresso machines, allow you to obtain a much more qualitative coffee and are available in 4 varieties: Decaffeinato, Seducente, Ristretto and Possente.
These aluminium coffee capsules are a unique and differentiating proposition in private labels and reinforce the Continente brand’s commitment to offering innovative and high-quality products always at low prices. The option to use aluminium capsules results in a coffee with better flavour preservation, greater creaminess and greater resistance to heat, not allowing the transfer of oxygen and keeping them pressurized. These capsules also allow a significant reduction in the carbon footprint compared to plastic capsules.
The coffee used in the production of these capsules is certified with regard to its origin in order to guarantee environmental and social sustainability with the aim of protecting forests, improving the lives of local communities and mitigating the climate crisis.
The four varieties have different intensity levels – Possente Coffee, with an intensity of 11; Decaffeinato coffee, with an intensity of 9; Ristretto Coffee, with an intensity of 10; and Seducente Coffee, with an intensity of 8, for a rrp of € 2.99. In the coming weeks, coffees with caramel, vanilla and cinnamon aromas will be added to this range.
According to Tânia Lucas, Business Unit Director at Sonae MC, “The coffee capsule segment was one of the fastest growing categories during the Covid-19 pandemic phase because people spent more time at home and transferred the consumption of the espresso coffee that they usually drank in coffee shops to their homes. This category shows a growth of about 30% that has remained after the pandemic’s lockdown period. This launch reinforces the innovative positioning of the Continente brand.”
These aluminium coffee capsules are a unique and differentiating proposition in private labels and reinforce the Continente brand’s commitment to offering innovative and high-quality products always at low prices. The option to use aluminium capsules results in a coffee with better flavour preservation, greater creaminess and greater resistance to heat, not allowing the transfer of oxygen and keeping them pressurized. These capsules also allow a significant reduction in the carbon footprint compared to plastic capsules.
The coffee used in the production of these capsules is certified with regard to its origin in order to guarantee environmental and social sustainability with the aim of protecting forests, improving the lives of local communities and mitigating the climate crisis.
The four varieties have different intensity levels – Possente Coffee, with an intensity of 11; Decaffeinato coffee, with an intensity of 9; Ristretto Coffee, with an intensity of 10; and Seducente Coffee, with an intensity of 8, for a rrp of € 2.99. In the coming weeks, coffees with caramel, vanilla and cinnamon aromas will be added to this range.
According to Tânia Lucas, Business Unit Director at Sonae MC, “The coffee capsule segment was one of the fastest growing categories during the Covid-19 pandemic phase because people spent more time at home and transferred the consumption of the espresso coffee that they usually drank in coffee shops to their homes. This category shows a growth of about 30% that has remained after the pandemic’s lockdown period. This launch reinforces the innovative positioning of the Continente brand.”