Continente launches 4 new flavours of 100% squeezed fruit juices

“Apple, Pomegranate and Gooseberry”, “Peach, Pumpkin, Goji and Curcuma” and “Pineapple, Banana and Coconut” are the three new flavours of the Autumn / Winter limited edition of 100% juices by the ‘Autêntico’ brand, sold exclusively at Continente, available in 750ml to share with the family. The permanent range will also be enhanced by the new “Pineapple, Grape and Passion Fruit” flavour.

The brand is betting on the launch of limited editions, innovating with the introduction of differentiating flavours that meet seasonal trends, seeking to meet the expectations of consumers.

In total there are 13 flavours, between familiar (750ml) and individual (330ml) formats, original flavours and combinations, with more sustainable packaging, produced with 30% recycled plastic and 100% recyclable, which are part of Continente’s Commitment to the Responsible Use of Plastic.

According to Ana Amaral, Business Unit Director: “the launch of new seasonal flavours from the ‘Autêntico’ exclusive brand reflects Continente's ambition to present innovative and tasty products that suit the customers’ taste. This is a strategic bet for Continente, where we seek to identify the main trends and expectations revealed by consumers, presenting them with products that are distinguished by their differentiation and quality”.

The 'Autêntico' juices, exclusive to Continente, meet the needs of the current consumer, by facilitating the consumption of fruits and vegetables, following the recommendations of the World Health Organization. The way the Portuguese people feed is a concern and an essential commitment for Continente, namely the democratization of access to healthy food and the promotion of balanced eating habits and lifestyles.

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