Continente joins forces, once again, with the Portuguese Football Federation to reinforce its sponsorship agreement until the next international competition organized by Portugal – the 2030 World Cup. At the same time, the agreement to sell discounted tickets for the National Football Teams’ matches is renewed and the sponsorship for the Women’s National Championship, BPI League, is extended. The announcement was made official at the ‘Cidade do Futebol’, through the signing of the protocol between Fernando Gomes, President of the Portuguese Football Federation and Luís Moutinho, CEO of MC.

The partnership between two of the biggest national brands aims to keep democratizing access to sport and family moments, providing unique experiences to Continente’s customers, through the sale of tickets in its stores, with associated discounts, materializing the Continente brand’s promise that football can be for everyone. Since the beginning of the partnership, in 2010, and until the end of 2023, the discounts offered through ticket sales corresponded, on average, to more than 6 million euros and made it possible to fill the 10 largest stadiums in the country to support the National Team.

In addition to being the official sponsor of the Men’s A Team, the Men’s Under-21 Team, and the Women’s A and Under-19, 17, 16 and 15 Teams, Continente now extends its sponsorship to the Women’s National Championship, BPI League, in a clear position of wanting to guarantee the country’s equitable union and equal opportunities. Across the board, the brand will remain an official partner for food and nutrition.

Today we celebrate the longevity of an institutional relationship, which, in addition to sporting success, is particularly associated with the sharing of common values ​​and goals, such as team spirit, determination and resilience. But, above all, I want to highlight the emotion and desire that we have in mobilizing all families around our National Teams and football,” says Luís Moutinho, CEO of MC.

The renewal of this partnership with Continente until 2030 is an important milestone for the Portuguese Football Federation. It is a long-standing partner who shares the same values ​​as us and who has been a tireless defender of important causes that have so often helped those most in need. With this renewal, we reinforce our commitment to promoting and developing football in all its aspects, especially women’s football, which has been growing in recent years. We are very pleased to continue to count on Continente’s support and we are confident that together we will continue our journey of solidarity and success,” says Fernando Gomes, President of the Portuguese Football Federation.

Continente and the Portuguese Football Federation have been partners for many years, sharing the same goals of ambition and victories, seeing football as a synonym of entertainment, celebration and conviviality for families in a symbol of unity among all Portuguese.

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