For the second year in a row, ‘Continente do Bebé’ is gifting vouchers, worth €250 in the brand’s items, to the first babies born in the different Portuguese districts in 2022, with the aim of reinforcing what the brand has been doing for over 35 years – being close to Portuguese families.

In each district, Continente sent the respective gift voucher to the hospital/maternity hospital in the region, which the gifted family can use on the ‘Continente do Bebé’ product range, throughout the year. In total, about two dozen families were gifted, so that the little ones don’t lack in what is intended to be “a good start”.

Launched at the beginning of 2021, ‘Continente do Bebé’ is a brand specialized in food, hygiene and cleaning products for babies, designed and adapted to each stage of growth, with all the concerns related to quality, effectiveness, competitive price, taste, safety and sustainability. Last year, the brand surpassed 15 million euros in sales, with more than 850 thousand loyal customers.

The brand recently launched the ‘Continente do Bebé Club’, which will monitor the several stages of babies’ lives and provide exclusive access to Continente Card discounts, news and specific content, developed in partnership with specialists, who accompany the babies’ growth since birth until their 36th month. Signing up is free and accessible to all fathers, mothers and caregivers.

Privacy Preference Center