Continente launches 100% cashew paste

Continente launches today its 100% Cashew Paste, a product that promotes healthy nutrition and access to basic nutrition for children living in Guinea-Bissau, in partnership with “Hope for Fulanis”.

Hope for Fulanis”, in line with the United Nations’ Sustainable Development Goals, has been developing since 2000 several projects in the areas of health, education, child nutrition, professional training and access to clean water in the interior of Guinea-Bissau. Having as a priority the access to quality basic education as a right for all children and the fight against child malnutrition, which continues to be one of the greatest scourges of world health and the biggest cause of child mortality, “Hope for Fulanis” has a protocol of action and encouragement of schooling within the scope of the United Nations’ “World Food Program” (WFP) and has already founded 15 primary schools, which enrol more than 1,900 children and influence more than 5,000 people a year.

Continente joins “Hope for Fulanis” to value cashew nuts of African origin, which are transformed into a value-added product – the '100% Cashew Paste' – produced in Portugal, of which part of the sales reverts to promote access to basic nutrition for children in the interior of Guinea-Bissau, through the creation of a centre for the prevention of child malnutrition, which guarantees access to free meals for hundreds of Guinean children, contributing as an incentive to their schooling and their physical, cognitive and emotional development.

100% Cashew Paste is a natural source of protein, further reinforcing the commitment of Continente's private label to democratize access to nutritionally balanced products, at a time when the Portuguese are increasingly aware of the importance of their food and the impact that it has in their health, and is available in all the brand’s stores (RRP: €4.99).

“At Continente, we are committed to continuing to create social value, knowing our responsibility as a brand that is present in everyone's life. We will not stray from our purpose and ambition to generate and help create a positive impact on society, in favour of an increasingly sustainable future” says Ana Alves, Sonae MC's Private Label Commercial Director.

This project is supported by Missão Continente, whose axes of action include: encouraging a healthy diet and lifestyle, investing in projects with a social impact that transform and improve the lives of the most vulnerable people, and acting together with communities, helping them grow, be more sustainable and respond to social and environmental challenges.

Eradicating poverty and hunger, promoting quality health and education, as well as gender equality, helping in the collection of clean water and in sanitation, reducing inequalities and promoting Peace, Justice and Effective Institutions are the United Nations’ 8 proposed sustainable development goals to which Missão Continente intends to contribute with this initiative.

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