Continente launches official sticker album

Continente, sponsor and official food partner of the Portuguese Football Federation and of all the National Football Teams, has just launched the 2nd edition of the "Fome de Vencer" sticker album, together with Panini, to remember the Euro 2016’s victory and feed the hunger to win for all the Portuguese.

Until July 4th, for every 20 euros in purchases at Continente stores, Continente Card holders will receive a sachet with 4 stickers to fill out the official sticker album (with 35 pages), which is on sale in all the brand’s stores for € 3,99.

The 2nd edition of the "Fome de Vencer" sticker album picks up where the 1st edition ended, with a reminder of the path taken to the European Championship in 2016’s victory. In 2021, in the "2020 European", the National Football Team enters the field as champion and the album shows in detail all the National Team’s players, their skills, autographs, play strategies and formations, training, the usual stickers’ checklists and the games calendar.

Collectors also have the opportunity to personalize their "Fome de Vencer" album, with a customized sticker on the page dedicated to the 12th player - they only have to access the digital platform, upload a photo, frame it in the best filter and print it to stick it into the album. Through the "Fome de Vencer" app, available for Apple and Android devices, collectors are also able to register accumulated stickers, identify duplicates and those that are missing and take selfies with "decorative" filters and stickers, to share on social networks.

For Tiago Simões, Marketing Director at Sonae MC, “this campaign reinforces once again Continente’s value proposal and promise to be together with the Portuguese in supporting the National Team, representing union and affirmation of national support, together with the Portuguese Football Federation.”24

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