Back to school on Continente until September 21st

Until September 21st, another Back to School Continente campaign is running with immediate discounts on thousands of products for the start of the school year - a market where customers find everything they need for going Back to School. Backpacks and trolleys, cases and snack bags, notebooks and file folders, writing, colouring, among others - as well as School Support books and the National Reading Plan books - are some of the articles featured in all stores and on Continente online.

This year, Continente fully reinforces its value proposition so that parents, students and teachers can have all the offer they are looking for, in this return to school, in a single store, with the main brands, at low prices and with appealing discounts. The entire offer can be found in physical stores or in the online store, a channel that has seen considerable growth, and through which it is possible to order school books, with home delivery or in-store pickup.

The brochure, effective from August 11th, highlights the most sought items by consumers at this stage, such as backpacks, trolleys, cases and accessories, essential for school lists, as well as support books (dictionaries, grammar books, exercise books and mandatory reading books), educational toys and furniture.

Note!, a stationery brand with exclusive distribution in Continente and Note! Stores, celebrates over a decade of existence with the launch of a new image: simpler, more current, environmentally friendly and with reinforcement in national production. This image renewal includes more than 800 products and the launch of more than 300 items, 70% of which are produced in Portugal.

In addition to the quality enhancement of the range of backpacks and trolleys, Note! launched two new integral collections - a Pastel collection and an ECO collection, made mostly with recycled materials - consisting of a backpack, pens and notebooks.

In addition to the Note! Brand, this year's campaign focuses on children's favorite heroes – L.O.L, Frozen, Minnie & Mickey, Paw Patrol, Batman, Avengers and Spiderman - and on the main brands in the youth universe - Eastpak, Adidas, Fila, Nike, Playstation, Vans and Miss Lemonade, among others.

Continente’s Back to School market has an associated multimedia communication campaign, with advertisements on TV, digital, outdoor, radio, print press, store and promotional brochures.

Continente wants to continue to support Portuguese families with a variety of school items, with the presence of the main brands, and always at low prices: in addition to the usual discounts on school manuals and activity books, it also offers discounts on support books and on wrapping of the manuals. Until August 31st, all school textbook orders placed on Continente Online have free delivery to an address chosen by the customer. It is also possible to pick up your order at any Continente, Continente Modelo or Continente Bom Dia store, free of charge, throughout the campaign period.

All advantages are available at

Privacy Preference Center