5 minutes make all the difference with MyLabel

The new campaign by MyLABEL, an exclusive beauty brand from Continente, shows that ‘5 minutes make all the difference’ for superwomen to take advantage of the little time they have daily to pamper themselves.

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The film, which is on television and in digital media until August 12th, was filmed with 'real women', whose selection took place through a street casting.

The brand's new campaign is based on the #WonderBeauty concept and is dedicated to active and confident women, who like themselves as they are, and have superpowers to further demonstrate their beauty in just a few minutes.

Even in the “daily rush”, just 5 minutes can make the difference between “more or less” and “perfect”, between “going as it is” and “much better” or between “just another day” and a "Great day”. The film is under the creative direction of BrandCook and produced by El-Hey.

MyLABEL continues to invest in the development of innovative products for women who like to take care of themselves, and guarantees the best care products for face, body, hair and makeup, with variety, affordable prices and proven quality, as attested by the several distinctions achieved by the brand.

<img class="size-full wp-image-7491 aligncenter" src="https://mc.sonae.pt/wp-content/uploads/2020/08/BrandCook_MyLabel_WonderBeauty_Top.png" alt="" width="800" height="300" />
<img class="size-full wp-image-7493 aligncenter" src="https://mc.sonae.pt/wp-content/uploads/2020/08/BrandCook_MyLabel_WonderBeauty.png" alt="" width="800" height="300" />

Title: 5 Minutes
Advertiser: Mylabel
Agency: Brandcook
Creative Direction: Cláudia Portela
Art Direction: João Pires
Copyright: Rita Cadete / João Pires
Account Director: Sónia Félix
Contact: Luísa Rebêlo
Producer: El-Hey
Director: Rita Barbosa
Director of Photography: Leandro Ferrão
Producer: Miguel Coimbra
Production Manager: Manuel Barbosa
Art Direction: Carina Gaspar
Wardrobe: Carolina Machado
Makeup / Hair: Mónica Mota
Publisher: Mah Ferraz
Offlline: Ìngreme
Sound: Índigo
Music: Archive
Announcer: Catarina Wallenstein

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