Continente is the first national retailer and one of the first companies in the world to use the potential of GPT (Generative Pretrained Transformer) technology in customer service, through StudyAI. The goal is to swiftly and quickly answer questions from parents and educators on the platform for purchasing School Books.

The answers are generated at the moment, based on the terms that the customer enters in the window where they ask their question, and which the chatbot algorithm interprets and considers most appropriate.

This chatbot was developed by the MC Customer Service team, in partnership with Automaise, a national company, based in Braga and a specialist in productivity software in the area of customer support.

The objective is to prove that this technology will, in the short term, be an important facilitator in the innovation and agility of our processes, delivering an increasingly better service to customers seeking Continente’s services,” explains Ricardo Fernandes, Customer Area Leader at MC.

Still in an experimental version, StudyAI will be available on Continente Online’s school book sales page for the duration of the campaign (approximately 3 months), thus allowing us to understand the customer experience in greater detail and to evaluate future applications of this technology”, says the official.

On the platform, it is possible to order textbooks by educational institution and year of schooling.

Afterwards, customers can receive the books at the address they want or choose to collect them at one of the more than 300 Continente, Continente Modelo or Continente Bom Dia stores, without any cost for the delivery service.




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