Sertã gets first Continente Bom Dia store

With Cafeteria, Worten and Continente Plug & Charge services, the first Sertã’s Continente Bom Dia store opens today at Rua de Proença-a-Nova. This new space, which operates daily from 8 am to 9 pm, has created 45 new jobs in the region, and guarantees all security measures to protect both customers and employees.

The new store has about 1260 m2 of sales area and offers a range with thousands of products, including Continente’s private label and the brands that usually make up the basket of Portuguese choices. This opening reinforces the brand's commitment to the Castelo Branco district, which now has 5 Continente spaces.

Sertã’s Continente Bom Dia presents itself as a reference space in the environmental field, where customers can charge electric vehicles while shopping - Continente Plug & Charge service. There are two charging stations, where Continente Card holders, who make purchases of over € 30, can also benefit from free charges, with about 35km of autonomy.

The opening of the space is marked by a 10% discount on Continente Card campaign, across the entire store, between the 22nd and the 27th of December.

We highlight the fresh produce, from fruits and vegetables, to the bakery, butcher and fishmonger that the store will make available, with products from the region. Here, consumers will find an area very similar to traditional markets with a very comfortable and contemporary environment, where all information about the origin and characteristics of the produce will be available.

The local population and institutions in the region will be able count on Missão Continente’s social intervention initiatives, which are now promoted by this new store. Sertã’s Continente Bom Dia will support, with their daily food surpluses, the ‘Santa Casa da Misericórdia da Sertã association’ and ‘Pegadas e Bigodes’, an animal-friendly association. Learn more at

In the environmental front, it is also worth mentioning the availability of equipment where consumers can deposit used cooking oils, used batteries and cork stoppers, which will later be taken for recycling. Consumers also have at their disposal a variety of Reusable Bags in the fresh produce area and next to the cashiers. In terms of lighting, the store has 100% LED low consumption lighting, and also has equipment to control and reduce any potential excessive water consumption.

About Sertã’s Continente Bom Dia store:

Address: Rua de Proença-a-Nova no. 31 to 37, 6100-751 Sertã
Opening Hours: Monday to Sunday, from 8 am to 9 pm

On the associations supported with food surpluses:

‘Santa Casa da Misericórdia da Sertã’ - The institution develops its activities in the areas of Childhood and Youth, Senior Citizens and Social Housing. It provides services to more than 400 users (220 children at ‘O Pinheirinho’ Nursery-Kindergarten and Leisure Centre, 60 users at Nossa Senhora do Carmo’s Nursing Home, 50 users at António Ferreira Alberto’s Nursing Home and 80 users on Home Support); it also has, in the José Farinha Tavares Neighborhood, 30 houses, with lower value rents, for people most in need.

‘Pegadas e Bigodes - Associação Amiga dos Animais’ - is a non-profit association, created in 2008, based in the municipality of Figueiró dos Vinhos. It aims to shelter, treat and refer abandoned dogs in the region for adoption.

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