‘Bring your Christmas to life’ is the motto of Continente’s campaign, with more than 4,000 toys on sale for up to 50% of the recommended RRP, running until December 24th. From timeless classics to recent novelties, Continente features a wide range of options such as ‘Gabby's Dollhouse’, ‘Paw Patrol’, ‘Bluey’, ‘Squishmallows’ and ‘Spidey’ and many others that children follow daily on television, in cinema and in books.

In addition to the items for sale in physical stores, Continente Online features more than 500 exclusive toys that can be delivered to customers’ homes or in more than 170 Click&Go stores, free of charge.

The dolls category remains one of the most sought after, and it is possible to find several trending brands such as ‘Monster High’, ‘Rainbow High’ and ‘Sarita’, but also the classics from ‘Barbie’, ‘Nancy’, ‘Titucho’ and ‘Nenuco’. In this world of dolls, the offer of toys that promote inclusion and diversity stands out, such as the ‘Sarita Extra Fashion Afro Hair’ or the new ‘Nenuco’ dolls with Hearing Implant, Down Syndrome or ‘World Nenucos’.

On the other hand, building fans can choose from hundreds of ‘Lego’ models, from architecture to the ‘Disney’, ‘Minecraft’, ‘Speed ​​Champions’, ‘City’, ‘Ninjago’, ‘Friends’ and ‘Harry Potter’ ranges.

For babies, the ‘Fisher-Price’, ‘Baby Clementoni’, ‘Chicco’ and ‘Happy Bear’ brands are highlighted, and for preschool age, favourites include ‘Gabby’s Dollhouse’, ‘Squishmallows’ plush toys, ‘Bluey’, and ‘Spidey’.

This year, Zoko, Portugal’s leading private label toy brand, brings a universe of fun for the whole family and presents an entirely renewed image, with ‘Zoko’s Speed ​​Wheels’ range, with tracks and garages.

The brand’s sustainability concerns are also reflected in ZOKO’s ‘Play to Grow’ line, where all 16 of the brand’s toys are FSC certified. To complete the sustainable offer, three products using reused plastics were introduced: the Dish Drainer; Stove and kitchen accessories (Zoko Faz Conta) (Zoko Make believe); and the Bucket of stackable shapes (Zoko Happy Bear).

With the aim of increasing and improving its offer, Continente reinforced its focus on the Arts & Crafts segment with products such as painting studios, stylist kits for dolls, customizable toys, sets that allow the creation of videos and the stimulation of creativity.

“At Continente we want to remain being part of the magic that accompanies this season and we bring together all novelties in one place, at the best price, to help make the dreams of those we love the most come true. We want families and friends to get together this Christmas, sharing moments of joy” explains Luís Magalhães, Buyer Toys at MC.


Top 10 of the most sought after toys at Christmas 2023:

  • Squishmallows plush toy 36 CM – Squishmallows – RRP €9.99

  • Bluey, Family House Playset – Bluey – RRP €61.99

  • Speed ​​wheels - Dino Attack Track – ZOKO sw – RRP €29.99

  • Sarita extra fashion afro hair – ZOKO Sarita – RRP €14.99

  • City of the world 300 pieces – ZOKO Puzzles – RRP €16.99

  • Gabby’s Dollhouse, Cruise Ship – Gabby’s Dollhouse – RRP €79.99

  • Monster High Skulltimate Secrets Series 2 Draculaura - Monster High – RRP €44.99

  • Giant caterpillar plush toy 180 cm – ZOKO plushies – RRP €44.99

  • Marvel Spidey and his amazing friends, web-spinners’ quarters - Spidey and his amazing friends – RRP €80.99

  • Paw Patrol 2 Film, Aircraft Carrier – Paw Patrol – RRP €159.99

Privacy Preference Center