Gosh!, a brand of products made with 100% natural plant-based ingredients, debuts in Portugal, exclusively in Continente stores across the country, with 8 references (5 refrigerated and 3 frozen), following national and international consumer trends.

Beetroot burgers, sweet potato Falafel and Veggie bites (mini sausages) are some of the Gosh! varieties, with a RRP of €3.99. The products stand out for being rich in fiber, a source of protein and low in saturated fats. In addition, Gosh! products only use natural ingredients – “there is no ingredient in our products that you don’t know about” is the brand’s promise - and they feature 100% recyclable packaging.

In Portugal, according to the ‘The Green Revolution 2021 Portugal’ study, by the consultancy Lantern, adherence to the “veggie diet” - which includes flexitarians, vegetarians and vegans - has registered a growing evolution in the country. In 2021 there were more than 1 million veggies in the country (34% more than in 2019), and 12% of the Portuguese adult population is veggie.

We are delighted to be launching the Gosh! brand in Portugal this August on Continente, with 8 exclusive products, in both the take away and the frozen sections. Our brand’s ethos is to offer products made only with 100% natural ingredients, made from vegetables, herbs and spices, without any additives or preservatives. We created a range that we believe is differentiating and brings new flavours to the market. We know that Portuguese consumers are fans of healthy eating and, with the vegan offer’s growth, we hope that our products are well received. We have an extensive in-store and digital communication plan for the coming months and we are very excited to be working in partnership with a market leader such as Continente” says Jane Rayner, CEO of Gosh! Food, about the brand’s first internationalization experience.

Sonae reinforced its position in the natural plant-based food industry with the acquisition of Claybell Limited - the company that owns the Gosh! brand -, in September 2021. This acquisition is in line with the group’s portfolio management strategy, focused on innovative companies in growing sectors related to its core business (food).


Gosh! Range:


  • Classic Falafel 200g – €3.99

  • Sweet potato falafel 200g - €3.99

  • Beetroot falafel 200g - €3.99

  • Beetroot burger 250g - €3.99

  • Moroccan burger 250g - €3.99


  • Veggie bites (mini sausages) 300g - €3.99

  • Sweet corn & quinoa falafel 300g - €3.99

  • Classic Falafel 400g - €3.99

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