‘COACHELLA’ AND ‘CAPRI’ ARE THE MOST EXPECTED COLLECTIONS
KASA has just launched its latest spring-summer collection, with decor products that promise to fill the home with light and make it even more cheerful. With the new ‘Coachella’ and ‘Capri’ collections, the brand brings a mix of fresh tones, light textures and novelties with functional products for the entire home. The new decor items are available at Continente stores, Continente online, and at Home Story.
The ‘Coachella’ collection is inspired by boho style, in a carefree and romantic mix of cultures, with ethnic, eastern and western details, and bright colours that allow mix and match between other collections. This collection is inspired by travels and, without leaving home, promotes this nostalgia in its items with great elegance and contemporaneity, both in duvet covers and in decorative pillows, as well as in vases and rugs.
The ‘Capri’ collection opens the doors to summer, with vibrant colours and patterns, creating a contagious boost of energy. It is a young and carefree collection featuring pieces full of personality with stripes, paintings, flowers and organic and irregular shapes in pieces with an artisanal look.
Cristina Braga da Cruz, Director of Product Development at MC, revealed details about the new KASA catalogue’s creative process: “The KASA brand was inspired by the most recent market trends and adapted them to the taste and needs of our customers. The catalogue, which will be available until July 31st, offers a wide selection of products, from kitchen utensils to decor, table, bedroom, lighting items and much more, at the best price, always thinking about families”.
In addition to the new collections, the KASA catalogue brings special novelties to the table: the ‘Tendência’ (Trend) plates, with differentiating materials, finishes and textures, and the ‘Clássicos’ (Classic), with more discreet and timeless colours or patterns, ideal for everyday use.
KASA also offers limited, seasonal and modern editions that are part of the collections and that remain in the stores for a limited time, thus guaranteeing exclusive and differentiated pieces.
With a 100% online catalogue, KASA constantly updates novelties and collections dynamically, providing an immersive experience for customers. Featuring explanatory videos, tips and detailed technical information about the different products, the catalogue takes the consumer on a true journey through the new collections, with the possibility of directly accessing the Continente Online website in order to buy the products. This is the first out of three editions, which will launch over the next few months, bringing lots of novelties and inspiration to enjoy outdoor moments better.
“The KASA brand wants to continue to be part of our customers’ lives, with practical and carefree solutions, but also with more sophisticated and modern options. We want to democratize access to decor and household items, with a superior quality that differentiates itself from other offers on the market. We are building a brand that is always present, which customers can find in physical stores, but also in online stores, accessible to everyone”, says Mónica Moas, responsible for the Home department at MC.
In terms of sustainability, the brand keeps reducing the plastic used in packaging and replacing materials in order to improve their recyclability. Since 2021, 94% of KASA products’ packaging is already recyclable and the brand is committed to, by the end of 2025, all packaging being 100% recyclable, compostable or reusable. This commitment to the planet does not apply only to packaging, but also to products, such as the ‘Aqua-leve’ jug, which is produced with recycled and recyclable plastic, the multipurpose blanket made with post-consumer recycled cotton threads and the Oeko-Tex certified bedding sets, produced by sustainable processes and without harmful substances for people or the environment. The KASA brand also has FSC-certified furniture, which guarantees the use of wood from well-managed and sustainable forests.
The ‘Coachella’ collection is inspired by boho style, in a carefree and romantic mix of cultures, with ethnic, eastern and western details, and bright colours that allow mix and match between other collections. This collection is inspired by travels and, without leaving home, promotes this nostalgia in its items with great elegance and contemporaneity, both in duvet covers and in decorative pillows, as well as in vases and rugs.
The ‘Capri’ collection opens the doors to summer, with vibrant colours and patterns, creating a contagious boost of energy. It is a young and carefree collection featuring pieces full of personality with stripes, paintings, flowers and organic and irregular shapes in pieces with an artisanal look.
Cristina Braga da Cruz, Director of Product Development at MC, revealed details about the new KASA catalogue’s creative process: “The KASA brand was inspired by the most recent market trends and adapted them to the taste and needs of our customers. The catalogue, which will be available until July 31st, offers a wide selection of products, from kitchen utensils to decor, table, bedroom, lighting items and much more, at the best price, always thinking about families”.
In addition to the new collections, the KASA catalogue brings special novelties to the table: the ‘Tendência’ (Trend) plates, with differentiating materials, finishes and textures, and the ‘Clássicos’ (Classic), with more discreet and timeless colours or patterns, ideal for everyday use.
KASA also offers limited, seasonal and modern editions that are part of the collections and that remain in the stores for a limited time, thus guaranteeing exclusive and differentiated pieces.
With a 100% online catalogue, KASA constantly updates novelties and collections dynamically, providing an immersive experience for customers. Featuring explanatory videos, tips and detailed technical information about the different products, the catalogue takes the consumer on a true journey through the new collections, with the possibility of directly accessing the Continente Online website in order to buy the products. This is the first out of three editions, which will launch over the next few months, bringing lots of novelties and inspiration to enjoy outdoor moments better.
“The KASA brand wants to continue to be part of our customers’ lives, with practical and carefree solutions, but also with more sophisticated and modern options. We want to democratize access to decor and household items, with a superior quality that differentiates itself from other offers on the market. We are building a brand that is always present, which customers can find in physical stores, but also in online stores, accessible to everyone”, says Mónica Moas, responsible for the Home department at MC.
In terms of sustainability, the brand keeps reducing the plastic used in packaging and replacing materials in order to improve their recyclability. Since 2021, 94% of KASA products’ packaging is already recyclable and the brand is committed to, by the end of 2025, all packaging being 100% recyclable, compostable or reusable. This commitment to the planet does not apply only to packaging, but also to products, such as the ‘Aqua-leve’ jug, which is produced with recycled and recyclable plastic, the multipurpose blanket made with post-consumer recycled cotton threads and the Oeko-Tex certified bedding sets, produced by sustainable processes and without harmful substances for people or the environment. The KASA brand also has FSC-certified furniture, which guarantees the use of wood from well-managed and sustainable forests.