Baby Box and ‘Continente do Bebé’ launch Limited Edition

In order to promote safe sleep practices and reduce the risk of Sudden Infant Death Syndrome, 'Continente do Bebé' and Baby Box developed a special edition, which includes hygiene and food products, designed and created especially for babies up to 36 months.

Continente do Bebé’s Baby Box, for sale for €37, is a limited edition of 100 units, with an exclusive brand’s design, and consists of exclusive products from the range: Protection and Comfort Diapers Size 1 (28 pcs.) & Size 2 ( 60 pcs.); Pure H2O 99% Water Wipes (64 pcs.); Moisturizing Lotion (500ml); Chamomile Shampoo (500 ml); Natural marine sponge (1 pcs.); 10X10cm pads (100 pcs.); Cotton swabs with cardboard stick (56 pcs.); 1st Baby food Multi-cereal Flour (250g); 1st Baby food Multi-fruit Flour (250g); Apple Banana fruit puree (4*100g); Apple Pear fruit puree (4*100g) and Apple fruit puree (4*100g).

“The ‘Continente do Bebé’ brand is committed to being alongside Portuguese families with products specifically developed for the needs of both babies and parents, from day one. This partnership with Baby Box reinforces this commitment, translating the private label’s important role in the democratization of access to products of the highest quality and efficiency”, says Ana Alves, Private Label Commercial Director at Continente.

Launched in Portugal in June 2020, the Baby box consists of a portable crib for the baby to sleep in, as well as a set of essential goods for babies. The Baby box is, in addition to a crib itself, an educational product, with a strong message about Sudden Infant Death Syndrome, one of the most frequent causes of death during the baby's first year of life.

The 'Continente do Bebé' brand, launched at the beginning of the year, has a specialized range of food, hygiene and cleaning products for babies, designed and adapted to each growth stage, and which already exceeds 6 million euros in sales, with over 500 thousand loyal customers.

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