CONTINENTE HAS NEW INSECT FLOUR PROTEIN CRACKERS

Protein crackers made from insect flour are the latest addition to the ‘Portugal Bugs’ range available in the Food Lab space in Continente stores. These revolutionary crackers come to the market in two flavours - rosemary and tomato & basil (RRP of 2.49€; 80 g).

The new product, exclusively in Continente stores during the month of August, has a high protein content and is a source of fibre, and can be consumed as a snack or added as a crunchy topping in salads, soups and starters. Production is handmade and made with natural and sustainable ingredients.

Produced by ‘Portugal Bugs’, a start-up based in Matosinhos, these products have the ‘Continente Food Lab’ pioneering label in Portugal, a project that allows the most innovative items and new global food trends to be easily disseminated to Continente’s customers. The ‘Continente Food Lab’ products are launched from an experimental and dynamic perspective, in which customer feedback is crucial to keeping them in stores.

Insects, consumed by about a third of the world’s population, constitute a sustainable protein source and are rich in fibre, vitamins, minerals and essential fatty acids. When compared to other animal protein sources, insect production has a lower environmental impact due to a lower water footprint, lower greenhouse gas emissions, lower feed consumption and lower requirement for fertile soil.

Continente was the first national retail brand to sell insect-based food products, after the Directorate-General for Food and Veterinary Medicine (DGAV) authorized the consumption of seven insect species in the country. The first products were launched in August 2021, through ‘Continente Food Lab’.

About ‘Continente Food Lab’

‘Continente Food Lab’ is a project that makes it easy to disseminate the most innovative items and new global food trends to Continente’s customers. Products bearing the ‘Continente Food Lab’ seal are launched from an experimental and dynamic perspective, in which customer feedback is crucial to keeping them in stores.

It is present in 10 hypermarkets: Continente Matosinhos, Continente Colombo, Continente Gaia Shopping, Continente Gaia Jardim, Continente Telheiras, Continente Oeiras, Continente Vasco da Gama, Continente Cascais, Continente Antas and Continente Coimbra Shopping. The areas of Greater Lisbon, Porto and Coimbra are also covered through Continente Online.

Continente is the leading food retail brand in Portugal, recognized in the territories of dynamism and innovation and with a solid record of accomplishment in digital disruption, in line with global trends.

 

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