Responsible offering

Our vision

To democratise access to shopping baskets comprised of healthy and sustainable produce, we have developed a set of initiatives to ensure a wide-ranging and top-quality offer at competitive prices.

The constant investment in food innovation has enabled us to introduce our customers to emerging trends in the food sector, as well as a variety of organic products, plant-based alternatives, products low in salt, sugars and fats, free-from products (lactose and gluten-free products, etc.), and food supplements, at affordable price points.

Our performance

In 2022 we optimised the nutritional content of more than 500 private label products, maintaining our commitment to promoting healthy eating habits. This equates to a reduction of 860 tonnes of sugar and 120 tonnes of salt, and the removal of palm oil from 92 products.