The mission of the "Escola Missão Continente" is to promote healthy eating, conscientious consumption and an active lifestyle within school communities ranging from preschool to Years 5 and 6 (2^nd Cycle of Basic Education). In its 7^th edition, which corresponds to the 2022/23 academic year, Escola Missão Continente collaborated with 101,832 students and 7,874 teachers across 802 schools from all districts on mainland Portugal and the islands. In this context, schools were provided with content, educational activities, challenges, fun and educational materials, and field visits to encourage younger generations to be healthier and happier.

In 2022, "Escola Missão Continente" announced the 1^st year results of the study to assess the programme's impact on child health. This was the country's first study of its kind and involved 36 schools spanning Years 1 to 4 (the 1^st cycle of compulsory education in Portugal) for 4 consecutive years (2021-2025). The results showed an increase in the consumption of fresh fruit and vegetables by 12% and 9%, respectively, and a decrease in the intake of soft drinks by 11%, considering the sample of students who participated in the educational programme in 2021/22.

Missão Continente is committed to sustainable development, thus positively contributing to the communities in which it operates. In this scope, it conducted the 3^rd edition of the "Great National Sustainability Survey", focusing on lifestyles and socio-ecological, civic and economic transitions within the post-pandemic context.

The study was coordinated by OBSERVA/ICS-University of Lisbon and followed on from work carried out on the 2016 and 2018 surveys, aiming to ensure that sustainability is a part of society's agenda and to identify real solutions that will make a difference. The surveys address issues as diverse as food, food waste, the circular economy, product traceability, social inclusion, national production, environmental sustainability and conscientious consumption.

Among multiple findings, the results indicate that 40.7% of Portuguese consumers reused meals by taking a packed lunch to work, 32.1% purchased and consumed less meat, and 24.2% purchased more organic food from sustainable agriculture. The results also showed that the COVID-19 pandemic impacted how the Portuguese relate to nature and carry out daily activities, namely in how often they use these leisure spaces.

During the Plenary Session of its Strategic Council meeting, Missão Continente identified 5 priority areas for action in Portugal for the coming years: 'Food Waste', 'Social Inclusion', 'Ageing', 'Health' and 'Employment and Digital Transition'.

In 2022, the Reflection Groups created to study these themes in depth continued their efforts, assessing and promoting initiatives to support the Community. The second round of Reflection Group meetings took place at the beginning of May. Participation included the most senior representatives from circa 20 public and private organisations in Portugal.

The Groups, which focused on the 5 key areas, were comprised of members from the Portuguese Association of Distribution Companies (APED), the Directorate-General of Education (DGE), the Directorate-General of Health (DGS), the National Association of Family Health Units (USF-AN) and the Agency for Competitiveness and Innovation (IAPMEI), among other important national institutions.

The Missão Continente Strategic Council comprises members who are experts in their field and exert influence across different sectors. The goal is to monitor and foster debates on issues related to their business activities, thus enabling consistency throughout the year between Missão Continente and its social partners.