Our vision
We are committed to scaling up our role as a transformer, in the sense that we can positively impact the Communities where we operate and thus can leverage sustainable development. We are conscious of our contribution to building a more resilient, cohesive and fair society. As such, we have made headway in realising this ambition by working across several complementary lines of action.
We significantly contribute to supporting our Communities by donating surplus food, devising voucher campaigns and collection of goods, emergency response campaigns and donations. Additionally, we develop solidarity products, which, by creating shared value, enables us to offer aid to even more institutions.
Our performance
Throughout the year, we continued to work closely with a vast nationwide network, significantly increasing the relief assigned to these institutions. Community support totalled €29.8 million in 2022, up 52% year-on-year, directed towards 1,276 institutions. In 2022, we ran the Ukraine Relief Effort. We raised a record-breaking €1.6 million to help support populations affected by the war in Ukraine.
In this regard, we grew our Surplus Food Donation Programme by donating circa €26 million worth of food to institutions and families. On the one hand, this prevented food waste, and on the other helped support the community by providing excellent quality food ready for consumption.
Within the scope of creating products with purpose, we highlight the campaign to sell Missão Continente solidarity bags, which raised over €320 thousand to support 5 important social institutions: Liga Portuguesa Contra o Cancro (Portuguese League Against Cancer), Associação Ajudar Moçambique (Association Help Mozambique), Fundação do Gil, Associação Portuguesa de Apoio à Vítima (Portuguese Association for Victim Support) and CASA — Centro de Apoio ao Sem Abrigo (Centre for Support for the Homeless).
