Strategic Pillars
Our strategic guidance is rooted in a concrete definition of the pillars that steer our growth and leadership pathways in the markets we operate whilst pledging value creation for our Stakeholders.
ACCELERATED GROWTH
Grocery
To expand our store network, with a particular focus on proximity formats, modernise our current store portfolio, and significantly enhance our digital channels, ensuring an increasingly convenient, innovative, and omnichannel experience.
HWB
To consolidate and expand our Iberian presence through a sustained store network expansion and e-commerce operation of our health, wellness and beauty brands – Wells, Arenal and Druni.
CUSTOMER FOCUS
Grocery
To ensure an accessible and distinctive product offering, recognised by our customers, while reinforcing our market leadership mainly through a valuable promotion approach, high-quality fresh products, and modernised food solutions
HWB
To reinforce and innovate our store network, adding new concepts like Opticians or Beauty that better answer to specific customer needs, as well as improve our e-commerce value proposition
DIGITAL
- To provide seamless and engaging shopping experiences, both in-store and online, reinforcing our competitive edge in an increasingly digital marketplace
- To benefit from the strategic use of technology, automation, and data analytics to anticipate customer needs and improve operational efficiency
PEOPLE
- To create an inclusive and inspiring working environment that empowers our people and strengthens our long-term success
- To improve our abilities to attract and retain top talent as well as develop our teams, ensuring the necessary skills to thrive in a competitive and evolving market
SUSTAINABILITY
- To set the standard for sustainability in the retail sector by integrating responsible environmental and social practices across our value chain
- To empower our customers to make informed choices by providing clear information and making sustainable and healthy lifestyles more accessible