Continente bets on ecological beach toys

Ecological beach toys are one of the novelties of yet another edition of the "Continente’s Summer Holidays" Market, which runs from June 23rd to July 27th, in all stores across the country as well as online, with direct discounts of up to 50% and a wide variety of items to make the most of this season.

The beach set consisting of a bucket and 6 pieces, made from bioplastic, is one of the ecological novelties from Continente’s exclusive brand Zoko, which also features a new beach truck with 5 accessories.

brinquedos de praia ecologicos zoko continente

This annual market has a dedicated space in all Continente stores, where a wide variety of beach, pool and garden items come together, such as outdoor toys and games (floaters, buckets, inflatable armbands, inflatables), pools, sunbeds, cool bags / coolers, chairs and parasols.

As part of the initiatives developed by the Strategy for the Responsible Use of Plastics, Continente has already achieved a level of savings of 4,2 thousand tonnes per year of this material. This amount represents a growth of 90% in relation to the 2.2 thousand tonnes / year announced in April 2019 on the Responsible Plastic platform, which celebrates its 1st anniversary.

As an active agent in the promotion of conscious consumption habits, Continente has committed itself to anticipating by 2025, the ambition defined by the European Union for 2030, to reduce (or even eliminate when possible) the use of plastic materials of fossil origin, regarding private label products, ensuring that they all have reusable, recyclable or compostable packaging.

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