Objective
Promote the supply of more sustainable and healthier products
through range and availability, making it easier for consumers to choose.
Performance
We have expanded our range of balanced, organic and plant-based food products, as well as products certified for animal welfare and responsible fishing. We continue to assess the nutritional composition of Continente brand products, with the aim of reducing salt, fat and sugar, eliminating hydrogenated fats and preserving organoleptic characteristics, without resorting to flavour enhancers, aromas, sweeteners or preservatives. At the same time, we promote awareness campaigns for responsible consumption and create conditions that encourage healthier and more sustainable choices.
3M
consumers impacted by responsible consumption communication campaigns
