History

Over the last three decades, MC has been strengthening its leading position in the food retail sector in Portugal.
MC's activity began in 1985, within the Sonae Group, with the opening of the first hypermarket in Portugal.

Know our path’s main historical milestones.

198519891996200120052007201120132014201920212023
1985

Opening of Continente de Matosinhos, the 1st hypermarket in Portugal, marking the beginning of MC's activity

1989

Introduction of Continente Modelo large supermarkets

1996

Creation of Continente Bom dia proximity supermarkets, initially with the name “Modelo Bonjour”

2001

Development of the food retail e-commerce platform Continente Online

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2005

Opening of the 1st parapharmacy Wells, initially under the name “Área Saúde”

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2005

Launch of Bagga coffee shops, initially with the name “Bom Bocado”

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2007

Development of the loyalty program Cartão Continente

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2007

Acquisition of Carrefour Portugal

2007

Opening of note! stores with stationery, books, gifts and convenience services

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2011

Introduction of Meu Super franchised proximity stores

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2013

Acquisition of 9 stores from Grupo Sá, in Madeira Island

2014

Launch of the banner Zu with products and services for pets

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2019

Acquisition of a 60% stake in Arenal, with parapharmacies and beauty shops in Spain

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2021

Opening of Continente Labs, the 1st cashierless store by a European brand

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2023

Agreement for the combination of Druni and Arenal businesses

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Discover the guiding principles of our activity.

Values