Businesses

Continente is MC's food retail brand. Celebrating 40 years, it was the first hypermarket chain in Portugal. Today, in addition to Continente Online, it has around 400 stores across the country, with a value proposition that prioritises the customer and responds to different needs. Sustainability, Quality, Variety and Low Prices guide the activity in all store formats.

Food retail & complementary businesses

Hypermarkets in premium urban locations, anchored in shopping centres

Large supermarkets with a wide range of products

Neighbourhood stores, focused on daily shopping needs

Leading food retail e-commerce platform in Portugal

Saiba Mais

Franchised convenience stores located in towns or rural areas

Saiba Mais

Restaurant chain offering healthy and organic products

Saiba Mais

Chain of stores selling pet supplies and services, such as veterinary care and training

Saiba Mais

Stationery stores, bookshops and convenience services, such as postal services

Saiba Mais

Chain of restaurants and cafés located in our powercenters

Saiba Mais

Health, beauty and wellness retail

Parapharmacies offering health, beauty, wellness and optical products and services

Saiba Mais

Perfumery, cosmetics and parapharmacy shops located in Spain

Saiba Mais

Stores with a wide range of parapharmacy and perfumery products, located in northern Spain

Saiba Mais

MC's value proposition is based on aset of differentiating factors.

Competitive prices

Wide variety of quality products and services at the lowest prices, contributing to the families’ savings.

wells

Leading own brand through continuous innovation focused on customer needs, offering them exclusive, high-quality products.

Attractive Powercenter concept

Businesses complementary to the food trade have acquired a specialized offering in segments relevant to the consumer.

Solid omnichannel strategy

A modern store network combined with a leading e-commerce platform available to our customers, favouring their shopping experience and convenience.

Powerful digital assets

An increasingly digital shopping experience, whether in-store, at checkout or on delivery, enhancing customer engagement.

The largest loyalty program in Portugal

Access to discounts and benefits, in a wide network of reference partners, to more than 4 million of Portuguese families.

Take a look back at our history since the opening of the first hypermarket in Portugal.

History