{"id":9730,"date":"2021-07-23T09:08:42","date_gmt":"2021-07-23T09:08:42","guid":{"rendered":"https:\/\/mc.sonae.pt\/?p=9730"},"modified":"2021-08-11T09:26:40","modified_gmt":"2021-08-11T09:26:40","slug":"continente-is-the-new-volta-a-portugal-em-biciceta-official-sponsor","status":"publish","type":"post","link":"https:\/\/mc.sonae.pt\/en\/news\/community\/continente-is-the-new-volta-a-portugal-em-biciceta-official-sponsor\/","title":{"rendered":"Continente is the new \u201cVolta a Portugal em biciceta\u201d Official Sponsor"},"content":{"rendered":"<strong>&#8216;Portugal de Volta&#8217; (Portugal is back) is Continente&#8217;s motto to communicate the brand&#8217;s latest support for the 82<sup>nd<\/sup> edition of the \u201cVolta a Portugal\u201d (Portugal by bike Tour), one of the sporting events most cherished by the Portuguese and which takes place between August 4<sup>th<\/sup> and 15<sup>th<\/sup>, in several stages across the country. The brand also sponsors the event&#8217;s Mountain Jersey.<\/strong>\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-9572 size-full\" src=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/07\/Portugal-de-Volta_Continente_VAP2021-e1627054119464.png\" alt=\"\" width=\"604\" height=\"547\" \/>\r\n\r\nThe 1<sup>st<\/sup> stage of the <strong>\u201cVolta a Portugal\u201d by Bike<\/strong> starts at Continente Bom Dia Torres Vedras, on August 5<sup>th<\/sup>. Throughout the event, there will be <a href=\"https:\/\/feed.continente.pt\/novidades\/continente-no-pelotao-da-frente-da-volta-a-portugal-2021\">several brand activations<\/a> within the public and in the various Continente stores where the \u201cVolta a Portugal\u201d passes through. We highlight the \u201cCaravana Portugal de Volta\u201d which will be the greatest stage for the brand\u2019s activation, which will pass through each stage\u2019s arrival locations, and features lucky roulette wheels that guarantee freebies to all who want to participate.\r\n\r\nAccording to Tiago Sim\u00f5es, Marketing Director at Sonae MC, \u201c<em>this support marks Continente&#8217;s return to national events, this time in face-to-face format, providing greater proximity to customers across the country. We want to always be where the Portuguese are, from the largest urban centres to the more rural regions. The \u201cVolta a Portugal\u201d allows us to reinforce what Continente has been promoting for 35 years: proximity and convenience for all Portuguese families, celebrating together the party that this event is<\/em>.\u201d\r\n\r\nContinente is also a <strong>food partner<\/strong> (\u201cVolta a Portugal by Bike\u2019s Official Large Surface\u201d) of the event: \u201c<em>this food partnership combines Continente\u2019s and Sport\u2019s shared values &#8211; healthy eating, essential for good performance (physical and mental), a balanced and healthy lifestyle, and also a reflection of Portugal, uniting families around a sporting event, just as food unites families around a table<\/em>\u201d, adds the brand\u2019s official.\r\n\r\nFor Joaquim Gomes, director of \u201cVolta a Portugal\u201d by Bike, \u201c<em>the most prominent Large Distribution brands have been present on the main Cycling Stages in the world for a long time. It is with great joy that we mark the debut of the reputable Continente brand in the 82<sup>nd<\/sup> \u201cVolta a Portugal\u201d, that went straight to lend its colours to one of the most coveted leadership symbols \u2013 The Mountain Jersey. It is in the epic \u201cbattles\u201d, in the Mountains, that cyclists most quickly reach the hearts of the people. And this time, Continente will be there!<\/em>\u201d.\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-9574 size-full\" src=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/07\/Camisola-Montanha_Continente_VAP2021.png\" alt=\"\" width=\"376\" height=\"420\" srcset=\"https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/07\/Camisola-Montanha_Continente_VAP2021.png 376w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/07\/Camisola-Montanha_Continente_VAP2021-269x300.png 269w, https:\/\/mc.sonae.pt\/wp-content\/uploads\/2021\/07\/Camisola-Montanha_Continente_VAP2021-134x150.png 134w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/>","protected":false},"excerpt":{"rendered":"&#8216;Portugal de Volta&#8217; (Portugal is back) is Continente&#8217;s motto to communicate the brand&#8217;s latest support for the 82nd edition of [&hellip;]","protected":false},"author":21,"featured_media":9574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209,158,167],"tags":[],"class_list":["post-9730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-continente-en","category-event"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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